A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics
This article demonstrates how a digital environment offers new opportunities for transforming qualitative data into quantitative data in order to use data mining and information visualization for mixed methods research. The digital approach to mixed methods research is illustrated by a framework whi...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Sage Publishing
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/54657 |
| _version_ | 1848759427305308160 |
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| author | O'Halloran, Kay Tan, Sabine Pham, DucSon Bateman, J. Moere, A. |
| author_facet | O'Halloran, Kay Tan, Sabine Pham, DucSon Bateman, J. Moere, A. |
| author_sort | O'Halloran, Kay |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article demonstrates how a digital environment offers new opportunities for transforming qualitative data into quantitative data in order to use data mining and information visualization for mixed methods research. The digital approach to mixed methods research is illustrated by a framework which combines qualitative methods of multimodal discourse analysis with quantitative methods of data mining and information visualization in a multilevel, contextual model that will result in an integrated, theoretically well-founded, and empirically evaluated technology for analyzing large data sets of multimodal texts. The framework is applicable to situations in which critical information needs to be extracted from geotagged public data: for example, in crisis informatics, where public reports of extreme events provide valuable data sources for disaster management. |
| first_indexed | 2025-11-14T09:59:42Z |
| format | Journal Article |
| id | curtin-20.500.11937-54657 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:59:42Z |
| publishDate | 2017 |
| publisher | Sage Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-546572017-12-14T04:00:56Z A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics O'Halloran, Kay Tan, Sabine Pham, DucSon Bateman, J. Moere, A. This article demonstrates how a digital environment offers new opportunities for transforming qualitative data into quantitative data in order to use data mining and information visualization for mixed methods research. The digital approach to mixed methods research is illustrated by a framework which combines qualitative methods of multimodal discourse analysis with quantitative methods of data mining and information visualization in a multilevel, contextual model that will result in an integrated, theoretically well-founded, and empirically evaluated technology for analyzing large data sets of multimodal texts. The framework is applicable to situations in which critical information needs to be extracted from geotagged public data: for example, in crisis informatics, where public reports of extreme events provide valuable data sources for disaster management. 2017 Journal Article http://hdl.handle.net/20.500.11937/54657 10.1177/1558689816651015 Sage Publishing restricted |
| spellingShingle | O'Halloran, Kay Tan, Sabine Pham, DucSon Bateman, J. Moere, A. A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics |
| title | A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics |
| title_full | A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics |
| title_fullStr | A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics |
| title_full_unstemmed | A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics |
| title_short | A Digital Mixed Methods Research Design: Integrating Multimodal Analysis With Data Mining and Information Visualization for Big Data Analytics |
| title_sort | digital mixed methods research design: integrating multimodal analysis with data mining and information visualization for big data analytics |
| url | http://hdl.handle.net/20.500.11937/54657 |