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Applying consumer-based brand equity in luxury hotel branding

This study examines the effects of consumer-based brand equity (CBBE) components (i.e., brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands on consumer brand attitude and purchase intention with brand performance as a contextual factor. Through a survey involvi...

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Bibliographic Details
Main Authors:	Liu, M., Wong, I., Tseng, T., Chang, A., Phau, Ian
Format:	Journal Article
Published:	Elsevier 2016
Online Access:	http://hdl.handle.net/20.500.11937/54590

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