APA (7th ed.) Citation

Lwin, M., Phau, I., & Bogomolova, S. (2012). Exploring a New Measure for Reactive Guilt Appeals. Australian and New Zealand Marketing Academy.

Chicago Style (17th ed.) Citation

Lwin, Michael, Ian Phau, and Svetlana Bogomolova. Exploring a New Measure for Reactive Guilt Appeals. Australian and New Zealand Marketing Academy, 2012.

MLA (9th ed.) Citation

Lwin, Michael, et al. Exploring a New Measure for Reactive Guilt Appeals. Australian and New Zealand Marketing Academy, 2012.