Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results

Background: A number of noncigarette tobacco products, including some novel products, recently have been marketed by the tobacco industry, which raises concerns from tobacco control authorities. Purpose: This study aimed to assess current popularity of several noncigarette tobacco products in the U....

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Main Authors: Regan, Annette, Dube, S., Arrazola, R.
Format: Journal Article
Published: 2012
Online Access:http://hdl.handle.net/20.500.11937/54188
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author Regan, Annette
Dube, S.
Arrazola, R.
author_facet Regan, Annette
Dube, S.
Arrazola, R.
author_sort Regan, Annette
building Curtin Institutional Repository
collection Online Access
description Background: A number of noncigarette tobacco products, including some novel products, recently have been marketed by the tobacco industry, which raises concerns from tobacco control authorities. Purpose: This study aimed to assess current popularity of several noncigarette tobacco products in the U.S. Methods: In 2009, a total of 10,587 adults completed a consumer mail-in survey (ConsumerStyles). Based on survey results, the weighted percentages of adults who heard and tried snus, dissolvable tobacco products, flavored little cigars, and flavored cigarettes were computed in 2010. A subset of this sample (n=4556) completed the HealthStyles survey, which included items about health perceptions of these products and use in the past 30 days. Results: The percentage of U.S. adults in the sample who were aware of these products ranged from 10.4% (dissolvable tobacco) to 44.6% (flavored little cigars). One third of adults who had heard of flavored little cigars tried them and 10.1% had used them in the past 30 days; among those who had heard of them, 27.4% tried flavored cigarettes and 12.6% tried snus. In general, young adults, men, and smokers were most likely to have heard of each product. At least one third of adults were uncertain if these products were as harmful as cigarettes (range=37.3% [snus] to 50.3% [dissolvable tobacco]). Conclusions: The awareness of these tobacco products in this sample varied. Groups with a higher prevalence of smoking and tobacco use (e.g., men, people with low levels of education) may be a target audience for marketing and promotions. As availability of products change, continued surveillance is warranted in the U.S.
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spelling curtin-20.500.11937-541882017-09-13T16:09:32Z Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results Regan, Annette Dube, S. Arrazola, R. Background: A number of noncigarette tobacco products, including some novel products, recently have been marketed by the tobacco industry, which raises concerns from tobacco control authorities. Purpose: This study aimed to assess current popularity of several noncigarette tobacco products in the U.S. Methods: In 2009, a total of 10,587 adults completed a consumer mail-in survey (ConsumerStyles). Based on survey results, the weighted percentages of adults who heard and tried snus, dissolvable tobacco products, flavored little cigars, and flavored cigarettes were computed in 2010. A subset of this sample (n=4556) completed the HealthStyles survey, which included items about health perceptions of these products and use in the past 30 days. Results: The percentage of U.S. adults in the sample who were aware of these products ranged from 10.4% (dissolvable tobacco) to 44.6% (flavored little cigars). One third of adults who had heard of flavored little cigars tried them and 10.1% had used them in the past 30 days; among those who had heard of them, 27.4% tried flavored cigarettes and 12.6% tried snus. In general, young adults, men, and smokers were most likely to have heard of each product. At least one third of adults were uncertain if these products were as harmful as cigarettes (range=37.3% [snus] to 50.3% [dissolvable tobacco]). Conclusions: The awareness of these tobacco products in this sample varied. Groups with a higher prevalence of smoking and tobacco use (e.g., men, people with low levels of education) may be a target audience for marketing and promotions. As availability of products change, continued surveillance is warranted in the U.S. 2012 Journal Article http://hdl.handle.net/20.500.11937/54188 10.1016/j.amepre.2011.08.019 restricted
spellingShingle Regan, Annette
Dube, S.
Arrazola, R.
Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results
title Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results
title_full Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results
title_fullStr Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results
title_full_unstemmed Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results
title_short Smokeless and flavored tobacco products in the U.S.: 2009 Styles survey results
title_sort smokeless and flavored tobacco products in the u.s.: 2009 styles survey results
url http://hdl.handle.net/20.500.11937/54188