Tendency towards the fear of missing out
The current study conducts a systematic review of current studies and works pertaining to the ‘Fear of Missing Out’ (FOMO), and to its effects within a marketing context. This is operationalized through the development of the Tendency towards the Fear of Missing Out (T-FOMO scale). The research mode...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/54111 |
| _version_ | 1848759299641180160 |
|---|---|
| author | Lim, Zi Cheng Wesley |
| author_facet | Lim, Zi Cheng Wesley |
| author_sort | Lim, Zi Cheng Wesley |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The current study conducts a systematic review of current studies and works pertaining to the ‘Fear of Missing Out’ (FOMO), and to its effects within a marketing context. This is operationalized through the development of the Tendency towards the Fear of Missing Out (T-FOMO scale). The research model examines the effects of T-FOMO on consumer’s attitudes and intentions towards limited edition aspirational luxury products promoted with the use of explicitly expressed scarcity messages. |
| first_indexed | 2025-11-14T09:57:41Z |
| format | Thesis |
| id | curtin-20.500.11937-54111 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:57:41Z |
| publishDate | 2016 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-541112022-07-29T05:31:09Z Tendency towards the fear of missing out Lim, Zi Cheng Wesley The current study conducts a systematic review of current studies and works pertaining to the ‘Fear of Missing Out’ (FOMO), and to its effects within a marketing context. This is operationalized through the development of the Tendency towards the Fear of Missing Out (T-FOMO scale). The research model examines the effects of T-FOMO on consumer’s attitudes and intentions towards limited edition aspirational luxury products promoted with the use of explicitly expressed scarcity messages. 2016 Thesis http://hdl.handle.net/20.500.11937/54111 Curtin University fulltext |
| spellingShingle | Lim, Zi Cheng Wesley Tendency towards the fear of missing out |
| title | Tendency towards the fear of missing out |
| title_full | Tendency towards the fear of missing out |
| title_fullStr | Tendency towards the fear of missing out |
| title_full_unstemmed | Tendency towards the fear of missing out |
| title_short | Tendency towards the fear of missing out |
| title_sort | tendency towards the fear of missing out |
| url | http://hdl.handle.net/20.500.11937/54111 |