Tendency towards the fear of missing out
The current study conducts a systematic review of current studies and works pertaining to the ‘Fear of Missing Out’ (FOMO), and to its effects within a marketing context. This is operationalized through the development of the Tendency towards the Fear of Missing Out (T-FOMO scale). The research mode...
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| Format: | Thesis |
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Curtin University
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/54111 |
| Summary: | The current study conducts a systematic review of current studies and works pertaining to the ‘Fear of Missing Out’ (FOMO), and to its effects within a marketing context. This is operationalized through the development of the Tendency towards the Fear of Missing Out (T-FOMO scale). The research model examines the effects of T-FOMO on consumer’s attitudes and intentions towards limited edition aspirational luxury products promoted with the use of explicitly expressed scarcity messages. |
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