The role of movie images and its impact on destination choice

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The role of movie images and its impact on destination choice

Purpose – This study aims to examine whether movies are pivotal in developing empathy, nostalgia, perceived risk, place familiarity and place image that can shape viewer attitude towards and intention to visit a place. Design/methodology/approach – Data were collected from two sample frames of patro...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Phau, Y.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2015
Online Access:	http://hdl.handle.net/20.500.11937/53812

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