Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands
Copyright © 2014 by Emerald Group Publishing Limited All rights of reproduction in any form reserved."Country-collectors" (CCs) are defined here as international leisure travelers who have visited 6 + countries within the five most recent calendar years primarily to pursue leisure activiti...
| Main Authors: | , , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/53785 |
| _version_ | 1848759227626029056 |
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| author | Woodside, Arch Li, X. Muniz, K. |
| author_facet | Woodside, Arch Li, X. Muniz, K. |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Copyright © 2014 by Emerald Group Publishing Limited All rights of reproduction in any form reserved."Country-collectors" (CCs) are defined here as international leisure travelers who have visited 6 + countries within the five most recent calendar years primarily to pursue leisure activities. The study here contributes by offering an early workbench model of antecedents, paths, and outcomes of country-collectors' evaluations and behavior toward countries as place-brands competing f or such visitors. This study reports findings from a large-scale omnibus survey in three large Japanese cities (total n = 1,200). Key findings support the model and the following conclusions. Generally, country-collectors represent a small share of a nation's adult population (less than 5%) but over 40% of the total leisure trips abroad; country-collectors are classifiable into distinct sub-segments according to the country place-brands that they visit; CC sub-segments, less frequent international leisure travelers, and stay-in-country travelers and non-travelers each offer unique assessments of competing countries as place-brands. National place-brand strategists planning a marketing campaign to influence a given nation's residents to visit a specific destination (e.g., persuading Japanese nationals to visit the United States) may increase the campaign's effectiveness by using this workbench model. The study offers a blueprint of how to appraise strengths and weaknesses of competing national place-brands among realized and potential visitors in specific national markets. |
| first_indexed | 2025-11-14T09:56:32Z |
| format | Journal Article |
| id | curtin-20.500.11937-53785 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:56:32Z |
| publishDate | 2014 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-537852017-09-13T15:47:18Z Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands Woodside, Arch Li, X. Muniz, K. Copyright © 2014 by Emerald Group Publishing Limited All rights of reproduction in any form reserved."Country-collectors" (CCs) are defined here as international leisure travelers who have visited 6 + countries within the five most recent calendar years primarily to pursue leisure activities. The study here contributes by offering an early workbench model of antecedents, paths, and outcomes of country-collectors' evaluations and behavior toward countries as place-brands competing f or such visitors. This study reports findings from a large-scale omnibus survey in three large Japanese cities (total n = 1,200). Key findings support the model and the following conclusions. Generally, country-collectors represent a small share of a nation's adult population (less than 5%) but over 40% of the total leisure trips abroad; country-collectors are classifiable into distinct sub-segments according to the country place-brands that they visit; CC sub-segments, less frequent international leisure travelers, and stay-in-country travelers and non-travelers each offer unique assessments of competing countries as place-brands. National place-brand strategists planning a marketing campaign to influence a given nation's residents to visit a specific destination (e.g., persuading Japanese nationals to visit the United States) may increase the campaign's effectiveness by using this workbench model. The study offers a blueprint of how to appraise strengths and weaknesses of competing national place-brands among realized and potential visitors in specific national markets. 2014 Journal Article http://hdl.handle.net/20.500.11937/53785 10.1108/S1871-317320140000009011 Emerald Group Publishing Limited restricted |
| spellingShingle | Woodside, Arch Li, X. Muniz, K. Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands |
| title | Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands |
| title_full | Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands |
| title_fullStr | Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands |
| title_full_unstemmed | Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands |
| title_short | Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands |
| title_sort | configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands |
| url | http://hdl.handle.net/20.500.11937/53785 |