Visualizing⋅matching⋅generalizing: Case identification hypotheses and case-level data analysis

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Visualizing⋅matching⋅generalizing: Case identification hypotheses and case-level data analysis

The traditional and still dominant logic among nearly all empirical positivist researchers in schools of management is to write symmetric (two-directional) variable hypotheses (SVH) even though the same researchers formulate their behavioral theories at the case (typology) identification level. The...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	Elsevier 2015
Online Access:	http://hdl.handle.net/20.500.11937/53771

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