APA (7th ed.) Citation

Phau, I., Teah, M., Hennigs, N., Wiedmann, K., Behrens, S., Klarmann, C., & Carduck, J. (2013). Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations. Emerald.

Chicago Style (17th ed.) Citation

Phau, Ian, Min Teah, N. Hennigs, K. Wiedmann, S. Behrens, C. Klarmann, and J. Carduck. Brand Extensions: A Successful Strategy in Luxury Fashion Branding? Assessing Consumers’ Implicit Associations. Emerald, 2013.

MLA (9th ed.) Citation

Phau, Ian, et al. Brand Extensions: A Successful Strategy in Luxury Fashion Branding? Assessing Consumers’ Implicit Associations. Emerald, 2013.