Social networking: A matter of character?

Over the last couple of years, online social networks such as Facebook have tremendously grown in popularity, especially among students. The technological advancements proceed faster than the understanding of the psychological factors behind this development. While motivations and gratifications rel...

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Main Authors: Vieth, M., Kommers, Piet
Format: Journal Article
Published: Inderscience Publishers 2014
Online Access:http://hdl.handle.net/20.500.11937/53637
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author Vieth, M.
Kommers, Piet
author_facet Vieth, M.
Kommers, Piet
author_sort Vieth, M.
building Curtin Institutional Repository
collection Online Access
description Over the last couple of years, online social networks such as Facebook have tremendously grown in popularity, especially among students. The technological advancements proceed faster than the understanding of the psychological factors behind this development. While motivations and gratifications related to Facebook usage have been investigated thoroughly, this study additionally focuses on the influence of underlying personality factors. However, instead of the commonly used Big Five, the characteristics narcissism, shyness and loneliness are investigated among undergraduate and graduate students. The results indicate that a high score on narcissism causes a higher Facebook usage and that the sub construct uniqueness/entitlement is the most important. The results also indicate a negative influence of loneliness on Facebook usage, while shyness seems irrelevant.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-536372024-05-30T08:21:48Z Social networking: A matter of character? Vieth, M. Kommers, Piet Over the last couple of years, online social networks such as Facebook have tremendously grown in popularity, especially among students. The technological advancements proceed faster than the understanding of the psychological factors behind this development. While motivations and gratifications related to Facebook usage have been investigated thoroughly, this study additionally focuses on the influence of underlying personality factors. However, instead of the commonly used Big Five, the characteristics narcissism, shyness and loneliness are investigated among undergraduate and graduate students. The results indicate that a high score on narcissism causes a higher Facebook usage and that the sub construct uniqueness/entitlement is the most important. The results also indicate a negative influence of loneliness on Facebook usage, while shyness seems irrelevant. 2014 Journal Article http://hdl.handle.net/20.500.11937/53637 10.1504/IJWBC.2014.058389 Inderscience Publishers fulltext
spellingShingle Vieth, M.
Kommers, Piet
Social networking: A matter of character?
title Social networking: A matter of character?
title_full Social networking: A matter of character?
title_fullStr Social networking: A matter of character?
title_full_unstemmed Social networking: A matter of character?
title_short Social networking: A matter of character?
title_sort social networking: a matter of character?
url http://hdl.handle.net/20.500.11937/53637