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How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective

Little work has been conducted to understand how alcohol marketers engage users with their brands’ Facebook pages in India and Australia. We aimed to evaluate and compare (i) the types of marketing techniques alcohol marketers utilize to facilitate user engagement on their brands’ Facebook pages and...

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Bibliographic Details
Main Authors:	Gupta, H., Pettigrew, S., Lam, T., Tait, Robert
Format:	Journal Article
Published:	Routledge 2017
Online Access:	http://hdl.handle.net/20.500.11937/53636

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