Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery

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Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery

This study examined the predictors of intention to engage in a cosmetic surgery. A convenience sampling approach utilizing a self-administered pen-and-paper and online survey was used to collect 214 responses in Australia. Favorable attitude had a significant positive effect on intention to engage i...

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Bibliographic Details
Main Authors:	Sood, Abhinav, Quintal, Vanessa, Phau, Ian
Format:	Journal Article
Published:	Routledge 2017
Online Access:	http://hdl.handle.net/20.500.11937/53561

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