Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery
This study examined the predictors of intention to engage in a cosmetic surgery. A convenience sampling approach utilizing a self-administered pen-and-paper and online survey was used to collect 214 responses in Australia. Favorable attitude had a significant positive effect on intention to engage i...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/53561 |
| _version_ | 1848759173833031680 |
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| author | Sood, Abhinav Quintal, Vanessa Phau, Ian |
| author_facet | Sood, Abhinav Quintal, Vanessa Phau, Ian |
| author_sort | Sood, Abhinav |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examined the predictors of intention to engage in a cosmetic surgery. A convenience sampling approach utilizing a self-administered pen-and-paper and online survey was used to collect 214 responses in Australia. Favorable attitude had a significant positive effect on intention to engage in a cosmetic procedure for female respondents. On the other hand, subjective norms had a significant positive effect on intention to engage in a cosmetic procedure for male respondents. Managerially, findings will help practitioners in the cosmetic surgery industry to implement marketing strategies that target this growing consumer segment. |
| first_indexed | 2025-11-14T09:55:41Z |
| format | Journal Article |
| id | curtin-20.500.11937-53561 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:55:41Z |
| publishDate | 2017 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-535612020-07-24T01:38:52Z Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery Sood, Abhinav Quintal, Vanessa Phau, Ian This study examined the predictors of intention to engage in a cosmetic surgery. A convenience sampling approach utilizing a self-administered pen-and-paper and online survey was used to collect 214 responses in Australia. Favorable attitude had a significant positive effect on intention to engage in a cosmetic procedure for female respondents. On the other hand, subjective norms had a significant positive effect on intention to engage in a cosmetic procedure for male respondents. Managerially, findings will help practitioners in the cosmetic surgery industry to implement marketing strategies that target this growing consumer segment. 2017 Journal Article http://hdl.handle.net/20.500.11937/53561 10.1080/10496491.2016.1267677 Routledge restricted |
| spellingShingle | Sood, Abhinav Quintal, Vanessa Phau, Ian Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery |
| title | Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery |
| title_full | Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery |
| title_fullStr | Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery |
| title_full_unstemmed | Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery |
| title_short | Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery |
| title_sort | keeping up with the kardashians: consumers' intention to engage in cosmetic surgery |
| url | http://hdl.handle.net/20.500.11937/53561 |