Consumers' perceptions of item-level RFID Use in FMCG: A balanced perspective of benefits and risks

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Consumers' perceptions of item-level RFID Use in FMCG: A balanced perspective of benefits and risks

This research explores how perceived consumer benefits affect the perceived privacy risks from implementation of Radio Frequency Identification (RFID) tags at an item-level in the Fast Moving Consumer Goods (FMCG) industry. Two new categories measure the benefits and risks: in-store and after-sales....

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Bibliographic Details
Main Authors:	Kukard, W., Wood, Lincoln
Format:	Journal Article
Published:	2017
Online Access:	http://hdl.handle.net/20.500.11937/53468

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