Meat myths and marketing
This chapter explores how marketing uses the creation and perpetuation of myths to reinforce demand for meat amongst mainstream consumers. It explores advertising misinformation including with regards the place of meat in our culture, its nutritional value, its association with affluence, masculinit...
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Published: |
2015
|
| Online Access: | http://hdl.handle.net/20.500.11937/53412 |
Similar Items
Influencing Reduction in Meat Consumption through Social Marketing
by: Bogueva, Diana
Published: (2017)
by: Bogueva, Diana
Published: (2017)
Is meat a luxury?
by: Bogueva, D., et al.
Published: (2018)
by: Bogueva, D., et al.
Published: (2018)
Planetary health and reduction in meat consumption
by: Marinova, Dora, et al.
Published: (2019)
by: Marinova, Dora, et al.
Published: (2019)
Cultured Meat and Australia's Generation Z
by: Bogueva, Diana, et al.
Published: (2020)
by: Bogueva, Diana, et al.
Published: (2020)
Reducing meat consumption: the case for social marketing
by: Bogueva, D., et al.
Published: (2017)
by: Bogueva, D., et al.
Published: (2017)
The links between meat consumption and antimicrobial resistance
by: Bogueva, Diana, et al.
Published: (2023)
by: Bogueva, Diana, et al.
Published: (2023)
New Meat Without Livestock
by: Schmidinger, Kurt, et al.
Published: (2021)
by: Schmidinger, Kurt, et al.
Published: (2021)
Consumer perception of cultivated meat
by: Borusiak, B., et al.
Published: (2024)
by: Borusiak, B., et al.
Published: (2024)
Projected future trends of plant-based meat analogs
by: Bogueva, Diana, et al.
Published: (2024)
by: Bogueva, Diana, et al.
Published: (2024)
Social Marketing's Myth-Understandings
by: Donovan, Robert
Published: (2013)
by: Donovan, Robert
Published: (2013)
Meat me halfway: Sydney meat-loving men’s restaurant experience with alternative plant-based proteins
by: Bogueva, Diana, et al.
Published: (2022)
by: Bogueva, Diana, et al.
Published: (2022)
Reconciling not eating meat and masculinity in the marketing discourse for new food alternatives
by: Bogueva, D., et al.
Published: (2019)
by: Bogueva, D., et al.
Published: (2019)
Red meat consumption and social marketing interventions promoting appetite for change
by: Bogueva, D., et al.
Published: (2017)
by: Bogueva, D., et al.
Published: (2017)
Facilitating flexitarian approaches with plant-based meat analogs in line with the UN Sustainable Development Goals (SDGs)
by: Bogueva, Diana, et al.
Published: (2024)
by: Bogueva, Diana, et al.
Published: (2024)
Are We Approaching Peak Meat Consumption? Analysis of Meat Consumption from 2000 to 2019 in 35 Countries and Its Relationship to Gross Domestic Product
by: Whitton, Clare, et al.
Published: (2021)
by: Whitton, Clare, et al.
Published: (2021)
New meat without livestock
by: Schmidinger, K., et al.
Published: (2018)
by: Schmidinger, K., et al.
Published: (2018)
Consumer perception of plant-based meat substitutes
by: Nyambayo, I., et al.
Published: (2024)
by: Nyambayo, I., et al.
Published: (2024)
Consumer perception of plant-based meat substitutes
by: Nyambayo, I., et al.
Published: (2024)
by: Nyambayo, I., et al.
Published: (2024)
Customer relationship management in Singapore's food court market. Myth or reality?
by: Lim, Collin Lee Leng
Published: (2007)
by: Lim, Collin Lee Leng
Published: (2007)
The myth of 9/11
by: Formby, Zoë
Published: (2011)
by: Formby, Zoë
Published: (2011)
Drivers and barriers toward reducing meat consumption
by: Cheah, Isaac, et al.
Published: (2020)
by: Cheah, Isaac, et al.
Published: (2020)
Global Peace: Myth or Reality?
by: Pattila Puzhankara, Renuka Devi
Published: (2009)
by: Pattila Puzhankara, Renuka Devi
Published: (2009)
Educational transformation : is it a myth?
by: Mohd. Nasir, Nora
Published: (2012)
by: Mohd. Nasir, Nora
Published: (2012)
Outlaw Heroes in Myth and History
by: Seal, Graham
Published: (2011)
by: Seal, Graham
Published: (2011)
Red Square - the Myth and the Reality
by: Oliver, Bobbie
Published: (2005)
by: Oliver, Bobbie
Published: (2005)
The productivity myth in furniture manufacturing
by: Ratnasingam, Jegatheswaran, et al.
Published: (1996)
by: Ratnasingam, Jegatheswaran, et al.
Published: (1996)
The myth and therapeutic potentials of postbiotics
by: Foo, Hooi Ling, et al.
Published: (2019)
by: Foo, Hooi Ling, et al.
Published: (2019)
Stop believing these antibiotic myths
by: Sekawi, Zamberi
Published: (2025)
by: Sekawi, Zamberi
Published: (2025)
Revisiting 'lazy native' myth
by: Abd Razak, Dzulkifli
Published: (2007)
by: Abd Razak, Dzulkifli
Published: (2007)
Separating myth and truth on vaccine
by: The Sun
Published: (2021)
by: The Sun
Published: (2021)
The semiotic analysis of the collisions between dominant myths and counter-myths in three Indonesian horror movies
by: Muhamad Gibraltar,, et al.
Published: (2023)
by: Muhamad Gibraltar,, et al.
Published: (2023)
Sunni-Shiah rivalry: myths and reality
by: Akhmetova, Elmira
Published: (2016)
by: Akhmetova, Elmira
Published: (2016)
Mangrove and Tsunami: Between Myth and Reality
by: Mohd. Yaman, Maheran, et al.
Published: (2009)
by: Mohd. Yaman, Maheran, et al.
Published: (2009)
Housing development and prima: myth or reality?
by: Sufian, Azlinor
Published: (2012)
by: Sufian, Azlinor
Published: (2012)
The Achilles tendon myth and true facts
by: Levin KB,, et al.
Published: (2011)
by: Levin KB,, et al.
Published: (2011)
Folklore, History and Myth at an Anzac Memorial
by: Seal, Graham
Published: (2010)
by: Seal, Graham
Published: (2010)
Improving health and nutrition behaviour through a social marketing campaign
by: Bogueva, Diana, et al.
Published: (2023)
by: Bogueva, Diana, et al.
Published: (2023)
Legal personality of Takaful fund: myth or reality?
by: Salleh, Safinar, et al.
Published: (2015)
by: Salleh, Safinar, et al.
Published: (2015)
"Above all": The myth of 'dreams' as advertising tool
by: O'Halloran, Kay, et al.
Published: (2013)
by: O'Halloran, Kay, et al.
Published: (2013)
Islamic perspective of myths rooted in studio culture
by: Abdullah, Fadzidah
Published: (2011)
by: Abdullah, Fadzidah
Published: (2011)