Meat myths and marketing
This chapter explores how marketing uses the creation and perpetuation of myths to reinforce demand for meat amongst mainstream consumers. It explores advertising misinformation including with regards the place of meat in our culture, its nutritional value, its association with affluence, masculinit...
| Main Authors: | , |
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| Format: | Book Chapter |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/53412 |
| _version_ | 1848759138197176320 |
|---|---|
| author | Bogueva, Diana Phau, Ian |
| author_facet | Bogueva, Diana Phau, Ian |
| author_sort | Bogueva, Diana |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This chapter explores how marketing uses the creation and perpetuation of myths to reinforce demand for meat amongst mainstream consumers. It explores advertising misinformation including with regards the place of meat in our culture, its nutritional value, its association with affluence, masculinity and the benefits of small-scale production. The power of marketing is within the context of whether marketing has a role to play in decreasing rather than perpetuating meat-consumption. |
| first_indexed | 2025-11-14T09:55:07Z |
| format | Book Chapter |
| id | curtin-20.500.11937-53412 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:55:07Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-534122020-07-24T08:00:55Z Meat myths and marketing Bogueva, Diana Phau, Ian This chapter explores how marketing uses the creation and perpetuation of myths to reinforce demand for meat amongst mainstream consumers. It explores advertising misinformation including with regards the place of meat in our culture, its nutritional value, its association with affluence, masculinity and the benefits of small-scale production. The power of marketing is within the context of whether marketing has a role to play in decreasing rather than perpetuating meat-consumption. 2015 Book Chapter http://hdl.handle.net/20.500.11937/53412 10.4018/978-1-4666-9553-5.ch015 restricted |
| spellingShingle | Bogueva, Diana Phau, Ian Meat myths and marketing |
| title | Meat myths and marketing |
| title_full | Meat myths and marketing |
| title_fullStr | Meat myths and marketing |
| title_full_unstemmed | Meat myths and marketing |
| title_short | Meat myths and marketing |
| title_sort | meat myths and marketing |
| url | http://hdl.handle.net/20.500.11937/53412 |