More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior
The influence of gender on travelers’ information search behavior continues to attract the attention of researchers. However, most scholars have studied gender differences from a biological perspective, treating gender as a unitary theoretical concept. This article challenges such an approach and ar...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Sage Publications
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/5338 |
| _version_ | 1848744769244626944 |
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| author | Ramkissoon, Haywantee Nunkoo, R. |
| author_facet | Ramkissoon, Haywantee Nunkoo, R. |
| author_sort | Ramkissoon, Haywantee |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The influence of gender on travelers’ information search behavior continues to attract the attention of researchers. However, most scholars have studied gender differences from a biological perspective, treating gender as a unitary theoretical concept. This article challenges such an approach and argues for a more differentiated perspective to the study of gender differences in information search behavior. It approaches gender differences from a psychological perspective and proposes that the travelers’ gender identity (masculinity and femininity) is a determinant of their search behavior. The gender schema theory and the selectivity theory inform the model of the study. Five hypotheses are developed and are tested using responses collected from 568 tourists. Results from the structural equation modeling analysis indicate support for all hypotheses, confirming that gender identity is a good determinant of travelers’ search behavior. Travelers displaying high femininity traits were found to engage in more internal as well as external information search. Respondents with high masculinity traits relied less on both internal and external search for information. The theoretical and managerial implications, as well as the limitations of the study are discussed. The study also provides some directions for future research. |
| first_indexed | 2025-11-14T06:06:43Z |
| format | Journal Article |
| id | curtin-20.500.11937-5338 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:06:43Z |
| publishDate | 2012 |
| publisher | Sage Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-53382017-09-13T14:41:02Z More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior Ramkissoon, Haywantee Nunkoo, R. gender identity information search behavior selectivity theory gender schema theory The influence of gender on travelers’ information search behavior continues to attract the attention of researchers. However, most scholars have studied gender differences from a biological perspective, treating gender as a unitary theoretical concept. This article challenges such an approach and argues for a more differentiated perspective to the study of gender differences in information search behavior. It approaches gender differences from a psychological perspective and proposes that the travelers’ gender identity (masculinity and femininity) is a determinant of their search behavior. The gender schema theory and the selectivity theory inform the model of the study. Five hypotheses are developed and are tested using responses collected from 568 tourists. Results from the structural equation modeling analysis indicate support for all hypotheses, confirming that gender identity is a good determinant of travelers’ search behavior. Travelers displaying high femininity traits were found to engage in more internal as well as external information search. Respondents with high masculinity traits relied less on both internal and external search for information. The theoretical and managerial implications, as well as the limitations of the study are discussed. The study also provides some directions for future research. 2012 Journal Article http://hdl.handle.net/20.500.11937/5338 10.1177/1096348010388662 Sage Publications restricted |
| spellingShingle | gender identity information search behavior selectivity theory gender schema theory Ramkissoon, Haywantee Nunkoo, R. More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior |
| title | More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior |
| title_full | More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior |
| title_fullStr | More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior |
| title_full_unstemmed | More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior |
| title_short | More than just Biological Sex: Examining the Structural Relationship between Gender Identity and Information Search Behavior |
| title_sort | more than just biological sex: examining the structural relationship between gender identity and information search behavior |
| topic | gender identity information search behavior selectivity theory gender schema theory |
| url | http://hdl.handle.net/20.500.11937/5338 |