Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia
The purpose of this study is to examine how innovation attributes, social influence, and perceived risk can affect technology brand adoption. The impact of innovation attributes, social influence, and perceived risk on iPhone adoption has been tested through series of tests (i.e., reliability, explo...
| Main Author: | |
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| Format: | Journal Article |
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The Haworth Press Inc
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/53372 |
| _version_ | 1848759128308056064 |
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| author | Rageh, Ahmed |
| author_facet | Rageh, Ahmed |
| author_sort | Rageh, Ahmed |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to examine how innovation attributes, social influence, and perceived risk can affect technology brand adoption. The impact of innovation attributes, social influence, and perceived risk on iPhone adoption has been tested through series of tests (i.e., reliability, exploratory factor analysis, confirmatory factor analysis, correlations, multiple regression analysis, and moderation effect of gender). The sample consists of 134 Malaysian students. Results revealed the importance of relative advantage, trialability, and social influence as key constructs in adoption intention. The study also showed that gender of the consumer has no moderating effect on the adoption intention. Practical guidelines are provided to marketing managers on how to use those factors to increase the adoption of new brands among customers. |
| first_indexed | 2025-11-14T09:54:57Z |
| format | Journal Article |
| id | curtin-20.500.11937-53372 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:54:57Z |
| publishDate | 2012 |
| publisher | The Haworth Press Inc |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-533722017-10-06T07:15:10Z Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia Rageh, Ahmed The purpose of this study is to examine how innovation attributes, social influence, and perceived risk can affect technology brand adoption. The impact of innovation attributes, social influence, and perceived risk on iPhone adoption has been tested through series of tests (i.e., reliability, exploratory factor analysis, confirmatory factor analysis, correlations, multiple regression analysis, and moderation effect of gender). The sample consists of 134 Malaysian students. Results revealed the importance of relative advantage, trialability, and social influence as key constructs in adoption intention. The study also showed that gender of the consumer has no moderating effect on the adoption intention. Practical guidelines are provided to marketing managers on how to use those factors to increase the adoption of new brands among customers. 2012 Journal Article http://hdl.handle.net/20.500.11937/53372 10.1080/08911762.2012.753564 The Haworth Press Inc restricted |
| spellingShingle | Rageh, Ahmed Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia |
| title | Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia |
| title_full | Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia |
| title_fullStr | Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia |
| title_full_unstemmed | Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia |
| title_short | Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia |
| title_sort | understanding the factors that affect the adoption of innovative high-technology brands: the case of apple iphone in malaysia |
| url | http://hdl.handle.net/20.500.11937/53372 |