Contextualizing international strategy by emerging market firms: A composition-based approach
We present a composition-based logic toward international expansion by emerging market firms (EMFs) - firms that use compositional investment, compositional competition, and compositional collaboration to create a unique competitive advantage in global competition. This view explains how EMFs creati...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Pergamon
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/53329 |
| _version_ | 1848759117709049856 |
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| author | Luo, Yadong Bu, J. |
| author_facet | Luo, Yadong Bu, J. |
| author_sort | Luo, Yadong |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | We present a composition-based logic toward international expansion by emerging market firms (EMFs) - firms that use compositional investment, compositional competition, and compositional collaboration to create a unique competitive advantage in global competition. This view explains how EMFs creatively adopt a composition-based international strategy, enabling them to compensate for their weaknesses while capitalizing on their strengths during global competition where they offer a competitive price-value ratio suited to mass global customers who are cost sensitive. We also explicated the working conditions (i.e., strategic resource-seeking motivation, subsidiary autonomy delegation, and cross-border sharing system) that fortify the outcome of composition. Using survey data from 201 EMFs, our analysis supports these key arguments. A composition-based lens provides a new understanding of why and how emerging market businesses can survive in international competition for some period of time without possessing traditionally defined monopolistic advantages. |
| first_indexed | 2025-11-14T09:54:47Z |
| format | Journal Article |
| id | curtin-20.500.11937-53329 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:54:47Z |
| publishDate | 2015 |
| publisher | Pergamon |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-533292018-04-19T03:57:32Z Contextualizing international strategy by emerging market firms: A composition-based approach Luo, Yadong Bu, J. We present a composition-based logic toward international expansion by emerging market firms (EMFs) - firms that use compositional investment, compositional competition, and compositional collaboration to create a unique competitive advantage in global competition. This view explains how EMFs creatively adopt a composition-based international strategy, enabling them to compensate for their weaknesses while capitalizing on their strengths during global competition where they offer a competitive price-value ratio suited to mass global customers who are cost sensitive. We also explicated the working conditions (i.e., strategic resource-seeking motivation, subsidiary autonomy delegation, and cross-border sharing system) that fortify the outcome of composition. Using survey data from 201 EMFs, our analysis supports these key arguments. A composition-based lens provides a new understanding of why and how emerging market businesses can survive in international competition for some period of time without possessing traditionally defined monopolistic advantages. 2015 Journal Article http://hdl.handle.net/20.500.11937/53329 10.1016/j.jwb.2017.01.007 Pergamon restricted |
| spellingShingle | Luo, Yadong Bu, J. Contextualizing international strategy by emerging market firms: A composition-based approach |
| title | Contextualizing international strategy by emerging market firms: A composition-based approach |
| title_full | Contextualizing international strategy by emerging market firms: A composition-based approach |
| title_fullStr | Contextualizing international strategy by emerging market firms: A composition-based approach |
| title_full_unstemmed | Contextualizing international strategy by emerging market firms: A composition-based approach |
| title_short | Contextualizing international strategy by emerging market firms: A composition-based approach |
| title_sort | contextualizing international strategy by emerging market firms: a composition-based approach |
| url | http://hdl.handle.net/20.500.11937/53329 |