Would Consumers Pay More for Nongenetically Modified Menu Items? An Examination of Factors Influencing Diners’ Behavioral Intentions

QR Code

Would Consumers Pay More for Nongenetically Modified Menu Items? An Examination of Factors Influencing Diners’ Behavioral Intentions

The purpose of this study is to examine diners’ purchase intentions and willingness to pay a premium for nongenetically modified (GM) menu items at restaurants. A theoretical model was developed based on the premises of the theory of planned behavior. The magnitude and significance of the hypothesiz...

Full description

Bibliographic Details
Main Authors:	Lu, L., Gursoy, Dogan
Format:	Journal Article
Published:	Routledge 2017
Online Access:	http://hdl.handle.net/20.500.11937/53204

Similar Items

Does offering an organic food menu help restaurants excel in competition? An examination of diners’ decision-making
by: Lu, L., et al.
Published: (2017)

Effects of Servicescapes on Diner Satisfaction and Behavioral Intentions in Family Chain Restaurants
by: Goodarzirad, Bahar
Published: (2010)

Linking Online Reviews, Personal And Environmental Factors And Diners’ Intention To Eat Out
by: Mohammad Shahid, Nur Nadirah
Published: (2024)

The Impact of Moral Judgment on Consumers' Willingness to Pay More
by: Vyravene, Revadee, et al.
Published: (2014)

Healthy eating away-from-home: effects of dining occasion and the number of menu items
by: Boo, Huey Chern, et al.
Published: (2008)

What would make children read for pleasure more frequently?
by: Merga, Margaret
Published: (2017)

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
by: Lu, A., et al.
Published: (2015)

Factors affecting fast food consumers’ intention to use menu labeling in Klang Valley, Malaysia
by: Delvarani, Shadi, et al.
Published: (2013)

Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops
by: Phau, Ian, et al.
Published: (2016)

How servicesape affects diners' satisfaction and their behavioral intentions in family chain restaurants : a Malaysian case
by: Othman, Mohhidin, et al.
Published: (2010)

A Psychometric Examination of a Modified Eight-Item Version of the Children’s Eating Disorder Examination
by: Jongenelis, Michelle, et al.
Published: (2014)

Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants
by: Othman, Mohhidin, et al.
Published: (2013)

Developing a Consumer Complaining and Recovery Effort Scale
by: Lu, L., et al.
Published: (2015)

What would make them read more? Insights from Western Australian adolescents
by: Merga, Margaret
Published: (2016)

Buffet diners dining behavior: a proposed preliminary conceptual model
by: Yusof, Aziz, et al.
Published: (2018)

An Examination of Changes in Residents' Perceptions of Tourism Impacts Over Time: The Impact of Residents' Socio-demographic Characteristics
by: Sharma, B., et al.
Published: (2014)

Selera menu antarabangsa
by: Ainal Marhaton, Abd Ghani
Published: (2018)

'What would the world be to us if the children were no more?': the archaeology of children and death in LH IIIC Greece
by: Gallou, Chrysanthi
Published: (2015)

“I Would be More of a Liability than an Asset”: Navigating the Workplace as a Younger Person with Arthritis
by: Berkovic, D., et al.
Published: (2020)

"Would bond market be a more viable investment alternative to the stock market?" / Chew Hock Poon
by: Chew, Hock Poon
Published: (2002)

Cip tempe menu angkasa
Published: (2008)

Restaurateurs and diners responsiveness toward smart card usage in restaurants / Zurena @ Rena Shahril
by: Shahril, Zurena @ Rena
Published: (2016)

Restaurateurs and diners responsiveness toward smart card usage in restaurants / Zurena @ Rena Shahril
by: Shahril, Zurena @ Rena
Published: (2017)

Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands
by: Tucker, Oliver
Published: (2015)

Corporate social responsibility (CSR) in catering industry : the perception of diners and their buying behavior / Hamidreza Ghotb.
by: Ghotb, Hamidreza
Published: (2011)

Religious and cultural influences on the selection of menu
by: Jamaludin, Mohammad Aizat, et al.
Published: (2018)

Do-it-yourself menu management and pricing
by: Lai, Hao Bin Jack, et al.
Published: (2023)

Satu menu RM3.50
by: Dolah Aling, Yusmizal, et al.
Published: (2022)

Introduction
by: Gursoy, Dogan
Published: (2018)

Storm Approaching Where We Would Be If
by: Kinsella, John
Published: (2012)

Where would we be without the isotopes?
by: Summons, Roger, et al.
Published: (2008)

Would perceived organizational spiritual climate matters if spirituality characteristics influenced physicians’ intention to quit?
by: Vem, Linus Jonathan, et al.
Published: (2024)

Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
by: Tan, Wee Lee
Published: (2015)

Factors influencing consumer behavioural intention and their effects on behaviour and willingness to pay for green hotels in Malaysia
by: Moghadas, Shayesteh
Published: (2017)

Evaluation nudge: Effect of evaluation mode of online customer reviews on consumers’ preferences
by: Tan, H., et al.
Published: (2018)

Students welcome UMP Menu Kasih set
by: Siti Nur Azwin, Zulkapri
Published: (2022)

UMP introduces set of Menu Kasih Rahmah
by: Nor Salwana, Mohammad Idris
Published: (2023)

Lite : a voice enable restaurant menu
by: Maidin, Aini Fadhlin
Published: (2009)

Gloria Jean's Coffees hasil menu baru
by: Sapian , Aizuddin
Published: (2012)

Menu sihat bergantung umur, jantina, pekerjaan
by: Abdul Karim, Luqman Arif
Published: (2016)

Cannot write session to /tmp/vufind_sessions/sess_0pqj6p8q0q48j4msqsrqjndt32