Satisfaction with cultural/heritage sites: Virginia historic triangle
This study attempted to investigate the relationship between cultural/heritage destination attributes and overall satisfaction, and to identify the difference in the overall satisfaction of tourists in terms of selected demographic and travel behavior characteristics. The expectancy-disconfirmation...
| Main Authors: | , |
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| Format: | Book Chapter |
| Published: |
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/53196 |
| _version_ | 1848759088130818048 |
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| author | Huh, J. Uysal, Muzaffer |
| author_facet | Huh, J. Uysal, Muzaffer |
| author_sort | Huh, J. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study attempted to investigate the relationship between cultural/heritage destination attributes and overall satisfaction, and to identify the difference in the overall satisfaction of tourists in terms of selected demographic and travel behavior characteristics. The expectancy-disconfirmation theory provided a conceptual framework for this study. This theory holds that consumers first form expectations of products or service performance prior to purchasing or use. The study area for this study was Virginia Historic Triangle (Williamsburg, Jamestown, and Yorktown). The survey was conducted at five different sites in the Virginia Historic Triangle. The findings indicate that there is a relationship between destination attributes and overall satisfaction with cultural/heritage experience. The study also reveals that overall satisfaction may show variation by gender, length of stay, and decision horizon. The study concludes with appropriate marketing and management implications. |
| first_indexed | 2025-11-14T09:54:19Z |
| format | Book Chapter |
| id | curtin-20.500.11937-53196 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:54:19Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-531962017-09-13T16:11:35Z Satisfaction with cultural/heritage sites: Virginia historic triangle Huh, J. Uysal, Muzaffer This study attempted to investigate the relationship between cultural/heritage destination attributes and overall satisfaction, and to identify the difference in the overall satisfaction of tourists in terms of selected demographic and travel behavior characteristics. The expectancy-disconfirmation theory provided a conceptual framework for this study. This theory holds that consumers first form expectations of products or service performance prior to purchasing or use. The study area for this study was Virginia Historic Triangle (Williamsburg, Jamestown, and Yorktown). The survey was conducted at five different sites in the Virginia Historic Triangle. The findings indicate that there is a relationship between destination attributes and overall satisfaction with cultural/heritage experience. The study also reveals that overall satisfaction may show variation by gender, length of stay, and decision horizon. The study concludes with appropriate marketing and management implications. 2013 Book Chapter http://hdl.handle.net/20.500.11937/53196 10.1300/J162v04n03_12 restricted |
| spellingShingle | Huh, J. Uysal, Muzaffer Satisfaction with cultural/heritage sites: Virginia historic triangle |
| title | Satisfaction with cultural/heritage sites: Virginia historic triangle |
| title_full | Satisfaction with cultural/heritage sites: Virginia historic triangle |
| title_fullStr | Satisfaction with cultural/heritage sites: Virginia historic triangle |
| title_full_unstemmed | Satisfaction with cultural/heritage sites: Virginia historic triangle |
| title_short | Satisfaction with cultural/heritage sites: Virginia historic triangle |
| title_sort | satisfaction with cultural/heritage sites: virginia historic triangle |
| url | http://hdl.handle.net/20.500.11937/53196 |