Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis

Despite the popularity of Wi-Fi technologies and social networks, many residents in developed nations are more socially isolated now than a few decades ago. Applying fuzzy-set qualitative comparative analysis, using a nationally representative sample in one developed nation this study investigates t...

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Main Authors: Rauch, A., Deker, J., Woodside, Arch
Format: Journal Article
Published: John Wiley & Sons 2015
Online Access:http://hdl.handle.net/20.500.11937/52991
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author Rauch, A.
Deker, J.
Woodside, Arch
author_facet Rauch, A.
Deker, J.
Woodside, Arch
author_sort Rauch, A.
building Curtin Institutional Repository
collection Online Access
description Despite the popularity of Wi-Fi technologies and social networks, many residents in developed nations are more socially isolated now than a few decades ago. Applying fuzzy-set qualitative comparative analysis, using a nationally representative sample in one developed nation this study investigates the relationship between social isolation and advice-giving and advice-seeking behaviors with regard to brands or products. This study raises the proposition that people who are socially isolated lack the opportunity to give and seek advice, and, thus, abstain from doing so. Additionally, the study proposes that lacking ability or motivation also represent causal conditions for isolation. The study also investigates consumer behavior outcomes of low advice-giving and advice-seeking behaviors; that is, pampering and status buying. The findings from an analysis of an omnibus annual survey of residents in one nation support the propositions that the study proposes from theory and are likely relevant for residents of most developed nations.
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spelling curtin-20.500.11937-529912017-10-30T04:19:25Z Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis Rauch, A. Deker, J. Woodside, Arch Despite the popularity of Wi-Fi technologies and social networks, many residents in developed nations are more socially isolated now than a few decades ago. Applying fuzzy-set qualitative comparative analysis, using a nationally representative sample in one developed nation this study investigates the relationship between social isolation and advice-giving and advice-seeking behaviors with regard to brands or products. This study raises the proposition that people who are socially isolated lack the opportunity to give and seek advice, and, thus, abstain from doing so. Additionally, the study proposes that lacking ability or motivation also represent causal conditions for isolation. The study also investigates consumer behavior outcomes of low advice-giving and advice-seeking behaviors; that is, pampering and status buying. The findings from an analysis of an omnibus annual survey of residents in one nation support the propositions that the study proposes from theory and are likely relevant for residents of most developed nations. 2015 Journal Article http://hdl.handle.net/20.500.11937/52991 10.1002/mar.20830 John Wiley & Sons restricted
spellingShingle Rauch, A.
Deker, J.
Woodside, Arch
Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis
title Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis
title_full Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis
title_fullStr Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis
title_full_unstemmed Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis
title_short Consuming Alone: Broadening Putnam's "Bowling Alone" Thesis
title_sort consuming alone: broadening putnam's "bowling alone" thesis
url http://hdl.handle.net/20.500.11937/52991