Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

Bibliographic Details
Main Authors:	Woodside, Arch, Sood, S.
Format:	Book
Published:	2016
Online Access:	http://hdl.handle.net/20.500.11937/52179

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