Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/52179 |
| _version_ | 1848758865412227072 |
|---|---|
| author | Woodside, Arch Sood, S. |
| author_facet | Woodside, Arch Sood, S. |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. |
| first_indexed | 2025-11-14T09:50:47Z |
| format | Book |
| id | curtin-20.500.11937-52179 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:50:47Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-521792019-09-10T06:25:46Z Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) Woodside, Arch Sood, S. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. 2016 Book http://hdl.handle.net/20.500.11937/52179 10.1108/S1871-317320150000011001 restricted |
| spellingShingle | Woodside, Arch Sood, S. Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) |
| title | Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) |
| title_full | Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) |
| title_fullStr | Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) |
| title_full_unstemmed | Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) |
| title_short | Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) |
| title_sort | storytelling-case archetype decoding and assignment manual (scadam) |
| url | http://hdl.handle.net/20.500.11937/52179 |