Part IV Italy: Case 11 Naturns/Naturno
The extant literature distinguishes sharply between corporate and community models of destination governance. In contrast, the case of Naturns/Naturno illustrates how a specific mixture of corporate and community approaches in governance can yield positive results. In particular, it shows how the ex...
| Main Authors: | , , |
|---|---|
| Format: | Book Chapter |
| Published: |
2015
|
| Online Access: | http://hdl.handle.net/20.500.11937/51531 |
| _version_ | 1848758721508802560 |
|---|---|
| author | Volgger, Michael Pichler, S. Herntrei, M. |
| author_facet | Volgger, Michael Pichler, S. Herntrei, M. |
| author_sort | Volgger, Michael |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The extant literature distinguishes sharply between corporate and community models of destination governance. In contrast, the case of Naturns/Naturno illustrates how a specific mixture of corporate and community approaches in governance can yield positive results. In particular, it shows how the existence of a network core characterized by integrative entrepreneurial leadership, an element that would in the first instance be associated with a corporate-driven destination, turns out to be a potential driver of a successful community-oriented destination development. In Naturns/Naturno, through its integrative entrepreneurial behavior, a hotel consortium has been influential in leading the transformation of the whole destination toward increased quality, strategic coherence, and innovativeness, while maintaining its community orientation. |
| first_indexed | 2025-11-14T09:48:29Z |
| format | Book Chapter |
| id | curtin-20.500.11937-51531 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:48:29Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-515312017-09-13T15:45:38Z Part IV Italy: Case 11 Naturns/Naturno Volgger, Michael Pichler, S. Herntrei, M. The extant literature distinguishes sharply between corporate and community models of destination governance. In contrast, the case of Naturns/Naturno illustrates how a specific mixture of corporate and community approaches in governance can yield positive results. In particular, it shows how the existence of a network core characterized by integrative entrepreneurial leadership, an element that would in the first instance be associated with a corporate-driven destination, turns out to be a potential driver of a successful community-oriented destination development. In Naturns/Naturno, through its integrative entrepreneurial behavior, a hotel consortium has been influential in leading the transformation of the whole destination toward increased quality, strategic coherence, and innovativeness, while maintaining its community orientation. 2015 Book Chapter http://hdl.handle.net/20.500.11937/51531 10.1108/S2042-144320140000006029 restricted |
| spellingShingle | Volgger, Michael Pichler, S. Herntrei, M. Part IV Italy: Case 11 Naturns/Naturno |
| title | Part IV Italy: Case 11 Naturns/Naturno |
| title_full | Part IV Italy: Case 11 Naturns/Naturno |
| title_fullStr | Part IV Italy: Case 11 Naturns/Naturno |
| title_full_unstemmed | Part IV Italy: Case 11 Naturns/Naturno |
| title_short | Part IV Italy: Case 11 Naturns/Naturno |
| title_sort | part iv italy: case 11 naturns/naturno |
| url | http://hdl.handle.net/20.500.11937/51531 |