APA (7th ed.) Citation

Ferguson, G., Lau, K., & Phau, I. (2016). Brand personality as a direct cause of brand extension success: Does self-monitoring matter? Emerald Group Publishing Limited.

Chicago Style (17th ed.) Citation

Ferguson, Graham, K. Lau, and Ian Phau. Brand Personality as a Direct Cause of Brand Extension Success: Does Self-monitoring Matter? Emerald Group Publishing Limited, 2016.

MLA (9th ed.) Citation

Ferguson, Graham, et al. Brand Personality as a Direct Cause of Brand Extension Success: Does Self-monitoring Matter? Emerald Group Publishing Limited, 2016.