Examination of Affective Responses to Images in Sponsorship-Linked Marketing

QR Code

Examination of Affective Responses to Images in Sponsorship-Linked Marketing

Sponsorship of sports, arts, charity and entertainment events are all viewed as capable in building corporate and brand image. In this process, visual images are a key vehicle in the transportation of affect from an event to a brand. While the overall positive feeling of a sponsored event or activit...

Full description

Bibliographic Details
Main Authors:	Cornwell, T., Lipp, Ottmar, Purkis, H.
Format:	Journal Article
Published:	Routledge 2016
Online Access:	http://hdl.handle.net/20.500.11937/51242

Similar Items

Stimulus competition in pre/post and online ratings in an evaluative learning design
by: Purkis, H., et al.
Published: (2010)

Are snakes and spiders special? Acquisition of negative valence and modified attentional processing by non-fear-relevant animal stimuli
by: Purkis, H., et al.
Published: (2009)

Better safe than sorry: Simplistic fear-relevant stimuli capture attention
by: Forbes, S., et al.
Published: (2011)

Modality-specific attentional startle modulation during continuous performance tasks: A brief time is sufficient
by: Alhadad, S., et al.
Published: (2008)

Community junior sport sponsorship: an online experiment assessing children’s responses to unhealthy food v. pro-health sponsorship options
by: Dixon, H., et al.
Published: (2017)

Motor racing, tobacco company sponsorship, barcodes and alibi marketing
by: Grant-Banham, Bruce, et al.
Published: (2011)

The impact of academic sponsorship on Web survey dropout and item non-response
by: Allen, Peter, et al.
Published: (2016)

The role of anxiety and perspective-taking strategy on affective empathic responses
by: Negd, M., et al.
Published: (2011)

Examining Sports Endorsement/Sponsorship Campaigns' Effectiveness Towards: Cord-Cutters Brand Attachment
by: Souza, Tatum
Published: (2017)

An increase in stimulus arousal has differential effects on the processing speed of pleasant and unpleasant stimuli
by: Purkis, H., et al.
Published: (2009)

The effect of startle reflex habituation on cardiac defense: Interference between two protective reflexes
by: Fernández, M., et al.
Published: (2008)

An Investigation of the Relationship between Sponsorship and Brand Equity - A Study Exploring Sport Sponsorship in General and the Influence of Consumer Involvement
by: Stimpson, Jonathan
Published: (2014)

The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: A randomised controlled trial
by: Dixon, H., et al.
Published: (2018)

Increasing brand recall for naming rights sponsorships
by: Donovan, Robert, et al.
Published: (2016)

Dunhill Malaysia Cup : does sports sponsorship have a direct effect on corporate image
by: Amiruddin, Zain Azmy
Published: (2000)

Unhealthy sponsorship in sport: a case study of the AFL
by: Sartori, Ainslie, et al.
Published: (2018)

Game on: do children absorb sports sponsorship messages?
by: Pettigrew, Simone, et al.
Published: (2013)

Critical success factors of public health sponsorship in Australia
by: Sung, B., et al.
Published: (2020)

Spanish league deepens roots in Malaysia with grassroots, sponsorship
by: The Star, .
Published: (2025)

Instructed Extinction Affects Physiological but not Verbal Indices of Human Fear Learning
by: Luck, Camilla, et al.
Published: (2014)

Affect, attention, or anticipatory arousal? Human blink startle modulation in forward and backward affective conditioning
by: Mallan, K., et al.
Published: (2008)

Consumers perceptions towards the sponsorship of the 2006 FIFA World Cup
by: Russ, Florian
Published: (2006)

Sponsorship bias and quality of randomised controlled trials in veterinary medicine
by: Wareham, Kathryn, et al.
Published: (2017)

The persuasion process of sponsorship and nonsponsorship activation and the dual mediation model
by: Quintal, Vanessa, et al.
Published: (2020)

No Effect of Inversion on Attentional and Affective Processing of Facial Expressions
by: Lipp, Ottmar, et al.
Published: (2009)

Verbal instructions targeting valence alter negative conditional stimulus evaluations (but do not affect reinstatement rates)
by: Luck, Camilla, et al.
Published: (2017)

Time for the New Zealand government to ban alcohol advertising and sponsorship in sport
by: O Brien, K., et al.
Published: (2017)

Public support for restrictions on fast food company sponsorship of community events
by: Pettigrew, Simone, et al.
Published: (2012)

An examination of the links between corporate social responsibility (CSR) and its internal consequences
by: Kim, H., et al.
Published: (2017)

Hospitality sponsorship program: consumer involvement and product awareness / Marhazlina Ab Hadi
by: Ab Hadi, Marhazlina
Published: (2013)

The factors that influence the sport sponsorship recognition to Telekom Malaysia / Nurulhazwani Mohd Joaini
by: Mohd Joaini, Nurulhazwani
Published: (2011)

No evidence for subliminal affective priming with emotional facial expression primes
by: Andrews, V., et al.
Published: (2011)

The effects of verbal instruction on affective and expectancy learning
by: Lipp, Ottmar, et al.
Published: (2010)

Emotional faces in neutral crowds: Detecting displays of anger, happiness, and sadness on schematic and photographic images of faces
by: Lipp, Ottmar, et al.
Published: (2009)

When orienting and anticipation dissociate - a case for scoring electrodermal responses in multiple latency windows in studies of human fear conditioning
by: Luck, C., et al.
Published: (2015)

Young scholars' experiences of academic sponsorship in China: addressing the gap in student-sponsor communication
by: Adekalu, Samuel Olutokunbo, et al.
Published: (2016)

The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective
by: Mohamad-Noor Salehhuddin Sharipudin,, et al.
Published: (2022)

Sponsorship Agreement between Sarawak Convention Bureau and Universiti Malaysia Sarawak (MoA)
by: Universiti Malaysia Sarawak
Published: (2003)

An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
by: Mohamad Yasin, Nazri
Published: (2016)

Evaluative conditioning affects the subsequent acquisition of differential fear conditioning as indexed by electrodermal responding and stimulus evaluations
by: Lipp, Ottmar, et al.
Published: (2020)