Woodside, A. (2016). Predicting advertising execution effectiveness: Scale development and validation. Emerald.
Chicago Style (17th ed.) CitationWoodside, Arch. Predicting Advertising Execution Effectiveness: Scale Development and Validation. Emerald, 2016.
MLA (9th ed.) CitationWoodside, Arch. Predicting Advertising Execution Effectiveness: Scale Development and Validation. Emerald, 2016.
Warning: These citations may not always be 100% accurate.