Consumer behaviour in the scratch card market: A double-hurdle approach

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Consumer behaviour in the scratch card market: A double-hurdle approach

This paper investigates how various socio-demographic as well as psychological factors are related to the purchasing frequency of Le Millionaire scratch card in Mauritius. In order to obtain a refined description and understanding of consumer behaviour, special attempts have been made to control for...

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Bibliographic Details
Main Authors:	Jaunky, Vishal, Ramchurn, B.
Format:	Journal Article
Published:	2014
Online Access:	http://hdl.handle.net/20.500.11937/50954

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