Consumer behaviour in the scratch card market: A double-hurdle approach
This paper investigates how various socio-demographic as well as psychological factors are related to the purchasing frequency of Le Millionaire scratch card in Mauritius. In order to obtain a refined description and understanding of consumer behaviour, special attempts have been made to control for...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
2014
|
| Online Access: | http://hdl.handle.net/20.500.11937/50954 |
| _version_ | 1848758576446701568 |
|---|---|
| author | Jaunky, Vishal Ramchurn, B. |
| author_facet | Jaunky, Vishal Ramchurn, B. |
| author_sort | Jaunky, Vishal |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper investigates how various socio-demographic as well as psychological factors are related to the purchasing frequency of Le Millionaire scratch card in Mauritius. In order to obtain a refined description and understanding of consumer behaviour, special attempts have been made to control for the personality traits of an individual. The OCEAN model of personality is thereby considered. We employ cross-sectional micro-data acquired from a household drop-off survey with a sample size of 1135 observations. Within a double-hurdle framework, gender, residential location, educational level, household income, alcohol consumption, other forms of gambling activities, and personality traits are found to be determining factors affecting an individual's decision to gamble in the scratch card market. Our findings help us to draw attention to the consequences of risk-taking behaviours and how personality-specific policies can be designed to influence gambling behaviour. © 2013 Taylor & Francis. |
| first_indexed | 2025-11-14T09:46:11Z |
| format | Journal Article |
| id | curtin-20.500.11937-50954 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:46:11Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-509542017-09-13T15:35:12Z Consumer behaviour in the scratch card market: A double-hurdle approach Jaunky, Vishal Ramchurn, B. This paper investigates how various socio-demographic as well as psychological factors are related to the purchasing frequency of Le Millionaire scratch card in Mauritius. In order to obtain a refined description and understanding of consumer behaviour, special attempts have been made to control for the personality traits of an individual. The OCEAN model of personality is thereby considered. We employ cross-sectional micro-data acquired from a household drop-off survey with a sample size of 1135 observations. Within a double-hurdle framework, gender, residential location, educational level, household income, alcohol consumption, other forms of gambling activities, and personality traits are found to be determining factors affecting an individual's decision to gamble in the scratch card market. Our findings help us to draw attention to the consequences of risk-taking behaviours and how personality-specific policies can be designed to influence gambling behaviour. © 2013 Taylor & Francis. 2014 Journal Article http://hdl.handle.net/20.500.11937/50954 10.1080/14459795.2013.855251 restricted |
| spellingShingle | Jaunky, Vishal Ramchurn, B. Consumer behaviour in the scratch card market: A double-hurdle approach |
| title | Consumer behaviour in the scratch card market: A double-hurdle approach |
| title_full | Consumer behaviour in the scratch card market: A double-hurdle approach |
| title_fullStr | Consumer behaviour in the scratch card market: A double-hurdle approach |
| title_full_unstemmed | Consumer behaviour in the scratch card market: A double-hurdle approach |
| title_short | Consumer behaviour in the scratch card market: A double-hurdle approach |
| title_sort | consumer behaviour in the scratch card market: a double-hurdle approach |
| url | http://hdl.handle.net/20.500.11937/50954 |