Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

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Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in th...

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Bibliographic Details
Main Authors:	Mohamad, B., Abu Bakar, H., Rageh, Ahmed, Halim, H., Bidin, R.
Format:	Conference Paper
Published:	2016
Online Access:	http://hdl.handle.net/20.500.11937/50311

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