Toward a perspective of cultural friction in international business

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Toward a perspective of cultural friction in international business

This article introduces a new lens that addresses cultural interaction in global business. Shifting away from viewing culture in terms of its differences, the cultural friction lens captures the nature and magnitude of interaction between the cultural systems engaged in cross-border businesses. In t...

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Bibliographic Details
Main Authors:	Luo, Yadong, Shenkar, O.
Format:	Journal Article
Published:	2011
Online Access:	http://hdl.handle.net/20.500.11937/50080

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