Export intensity, scope, and destinations: Evidence from Brazil

How do the three dimensions of geographic export diversification—namely, (1) export intensity, (2) export scope, and (3) export destinations—interact in determining firm performance? How does the export intensity–performance relationship change considering export scope and destinations? Drawing on i...

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Main Authors: Boehe, D., Qian, G., Peng, Mike
Format: Journal Article
Published: Elsevier 2016
Online Access:http://hdl.handle.net/20.500.11937/49889
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author Boehe, D.
Qian, G.
Peng, Mike
author_facet Boehe, D.
Qian, G.
Peng, Mike
author_sort Boehe, D.
building Curtin Institutional Repository
collection Online Access
description How do the three dimensions of geographic export diversification—namely, (1) export intensity, (2) export scope, and (3) export destinations—interact in determining firm performance? How does the export intensity–performance relationship change considering export scope and destinations? Drawing on institution-based and resource-based lenses, we argue that differences between home and destination country institutional environments are amplified by the scope or variety of export destinations. As firm resources nurtured in the home country may not fit an increasing number of different foreign institutional environments, the export intensity–firm performance relationship turns negative. Conversely, our panel data analysis suggests a positive relationship between export intensity and performance when exporters from an emerging economy increase their exports to a limited number of other emerging economies. Thus, our findings extend conventional wisdom on the export intensity–firm performance relationship and suggest that the international marketing strategy literature needs to simultaneously incorporate three dimensions (including export destinations) into the geographic export diversification construct.
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spelling curtin-20.500.11937-498892017-09-13T15:37:03Z Export intensity, scope, and destinations: Evidence from Brazil Boehe, D. Qian, G. Peng, Mike How do the three dimensions of geographic export diversification—namely, (1) export intensity, (2) export scope, and (3) export destinations—interact in determining firm performance? How does the export intensity–performance relationship change considering export scope and destinations? Drawing on institution-based and resource-based lenses, we argue that differences between home and destination country institutional environments are amplified by the scope or variety of export destinations. As firm resources nurtured in the home country may not fit an increasing number of different foreign institutional environments, the export intensity–firm performance relationship turns negative. Conversely, our panel data analysis suggests a positive relationship between export intensity and performance when exporters from an emerging economy increase their exports to a limited number of other emerging economies. Thus, our findings extend conventional wisdom on the export intensity–firm performance relationship and suggest that the international marketing strategy literature needs to simultaneously incorporate three dimensions (including export destinations) into the geographic export diversification construct. 2016 Journal Article http://hdl.handle.net/20.500.11937/49889 10.1016/j.indmarman.2016.01.006 Elsevier restricted
spellingShingle Boehe, D.
Qian, G.
Peng, Mike
Export intensity, scope, and destinations: Evidence from Brazil
title Export intensity, scope, and destinations: Evidence from Brazil
title_full Export intensity, scope, and destinations: Evidence from Brazil
title_fullStr Export intensity, scope, and destinations: Evidence from Brazil
title_full_unstemmed Export intensity, scope, and destinations: Evidence from Brazil
title_short Export intensity, scope, and destinations: Evidence from Brazil
title_sort export intensity, scope, and destinations: evidence from brazil
url http://hdl.handle.net/20.500.11937/49889