A taxonomy of control mechanisms and effects on channel cooperation in China

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A taxonomy of control mechanisms and effects on channel cooperation in China

This study identifies variations of contractual and relational control mechanisms used in governing channel relationships and explores how such variations are related to channel cooperation. Building on the loose coupling logic, assuming that control and cooperation coexist in any loosely structured...

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Bibliographic Details
Main Authors:	Luo, Yadong, Liu, Y., Zhang, L., Huang, Y.
Format:	Journal Article
Published:	Springer 2011
Online Access:	http://hdl.handle.net/20.500.11937/49827

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