Conceptualizing a transformative research agenda

Conceptualizing a transformative research agenda

Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for...

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Bibliographic Details
Main Authors: Crockett, D., Downey, H., Firat, A., Ozanne, J., Pettigrew, Simone
Format: Journal Article
Published: Elsevier 2013
Online Access:http://hdl.handle.net/20.500.11937/49665

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