Conceptualizing a transformative research agenda

Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for...

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Main Authors: Crockett, D., Downey, H., Firat, A., Ozanne, J., Pettigrew, Simone
Format: Journal Article
Published: Elsevier 2013
Online Access:http://hdl.handle.net/20.500.11937/49665
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author Crockett, D.
Downey, H.
Firat, A.
Ozanne, J.
Pettigrew, Simone
author_facet Crockett, D.
Downey, H.
Firat, A.
Ozanne, J.
Pettigrew, Simone
author_sort Crockett, D.
building Curtin Institutional Repository
collection Online Access
description Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for doing research seekingpositive social change, alternative research approaches exist that are uniquely suited to the challenges of Transformative Consumer Research. This article examines the standard research process from the perspective of a transformative research agenda to highlight steps in the process that can be better adapted and suggests innovations inspired from other translational research programs.
first_indexed 2025-11-14T09:41:37Z
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institution Curtin University Malaysia
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last_indexed 2025-11-14T09:41:37Z
publishDate 2013
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spelling curtin-20.500.11937-496652017-03-15T22:56:41Z Conceptualizing a transformative research agenda Crockett, D. Downey, H. Firat, A. Ozanne, J. Pettigrew, Simone Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for doing research seekingpositive social change, alternative research approaches exist that are uniquely suited to the challenges of Transformative Consumer Research. This article examines the standard research process from the perspective of a transformative research agenda to highlight steps in the process that can be better adapted and suggests innovations inspired from other translational research programs. 2013 Journal Article http://hdl.handle.net/20.500.11937/49665 Elsevier restricted
spellingShingle Crockett, D.
Downey, H.
Firat, A.
Ozanne, J.
Pettigrew, Simone
Conceptualizing a transformative research agenda
title Conceptualizing a transformative research agenda
title_full Conceptualizing a transformative research agenda
title_fullStr Conceptualizing a transformative research agenda
title_full_unstemmed Conceptualizing a transformative research agenda
title_short Conceptualizing a transformative research agenda
title_sort conceptualizing a transformative research agenda
url http://hdl.handle.net/20.500.11937/49665