"Above all": The myth of 'dreams' as advertising tool

"Above all": The myth of 'dreams' as advertising tool

Advertising helps us to make sense of things. It validates consumer commodities and a consumer life-style by associating goods with personal and social meanings and those aspirations and needs which are not fulfilled in real life. We come to think that consuming commodities will give us our identiti...

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Bibliographic Details
Main Authors: O'Halloran, Kay, Tan, S., E, M.K.L.
Other Authors: Pennock-Speck, B.
Format: Book Chapter
Published: Universitat De Valencia 2013
Online Access:http://hdl.handle.net/20.500.11937/49616

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