"Above all": The myth of 'dreams' as advertising tool
Advertising helps us to make sense of things. It validates consumer commodities and a consumer life-style by associating goods with personal and social meanings and those aspirations and needs which are not fulfilled in real life. We come to think that consuming commodities will give us our identiti...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Universitat De Valencia
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/49616 |
| _version_ | 1848758278098518016 |
|---|---|
| author | O'Halloran, Kay Tan, S. E, M.K.L. |
| author2 | Pennock-Speck, B. |
| author_facet | Pennock-Speck, B. O'Halloran, Kay Tan, S. E, M.K.L. |
| author_sort | O'Halloran, Kay |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Advertising helps us to make sense of things. It validates consumer commodities and a consumer life-style by associating goods with personal and social meanings and those aspirations and needs which are not fulfilled in real life. We come to think that consuming commodities will give us our identities. |
| first_indexed | 2025-11-14T09:41:27Z |
| format | Book Chapter |
| id | curtin-20.500.11937-49616 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:41:27Z |
| publishDate | 2013 |
| publisher | Universitat De Valencia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-496162023-02-13T08:01:36Z "Above all": The myth of 'dreams' as advertising tool O'Halloran, Kay Tan, S. E, M.K.L. Pennock-Speck, B. Saz Rubio M. Advertising helps us to make sense of things. It validates consumer commodities and a consumer life-style by associating goods with personal and social meanings and those aspirations and needs which are not fulfilled in real life. We come to think that consuming commodities will give us our identities. 2013 Book Chapter http://hdl.handle.net/20.500.11937/49616 Universitat De Valencia restricted |
| spellingShingle | O'Halloran, Kay Tan, S. E, M.K.L. "Above all": The myth of 'dreams' as advertising tool |
| title | "Above all": The myth of 'dreams' as advertising tool |
| title_full | "Above all": The myth of 'dreams' as advertising tool |
| title_fullStr | "Above all": The myth of 'dreams' as advertising tool |
| title_full_unstemmed | "Above all": The myth of 'dreams' as advertising tool |
| title_short | "Above all": The myth of 'dreams' as advertising tool |
| title_sort | "above all": the myth of 'dreams' as advertising tool |
| url | http://hdl.handle.net/20.500.11937/49616 |