Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification

Online advertising has become increasingly popular among SMEs in service industries, and thousands of service advertisements are published on the Internet every day. However, there is a huge barrier between service-provider-oriented service information publishing and service-customer-oriented servic...

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Bibliographic Details
Main Authors: Dong, Hai, Hussain, Farookh Khadeer, Chang, Elizabeth
Other Authors: Liu, C.
Format: Conference Paper
Published: Springer - Verlag 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/49433
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author Dong, Hai
Hussain, Farookh Khadeer
Chang, Elizabeth
author2 Liu, C.
author_facet Liu, C.
Dong, Hai
Hussain, Farookh Khadeer
Chang, Elizabeth
author_sort Dong, Hai
building Curtin Institutional Repository
collection Online Access
description Online advertising has become increasingly popular among SMEs in service industries, and thousands of service advertisements are published on the Internet every day. However, there is a huge barrier between service-provider-oriented service information publishing and service-customer-oriented service information discovery, which causes that service consumers hardly retrieve the published service advertising information from the Internet. This issue is partly resulted from the ubiquitous, heterogeneous, and ambiguous service advertising information and the open and shoreless Web environment. The existing research, nevertheless, rarely focuses on this research problem. In this paper, we propose an ontology-learning-based focused crawling approach, enabling Web-crawler-based online service advertising information discovery and classification in the Web environment, by taking into account the characteristics of service advertising information. This approach integratesan ontology-based focused crawling framework, a vocabulary-based ontology learning framework, and a hybrid mathematical model for service advertising information similarity computation.
first_indexed 2025-11-14T09:40:48Z
format Conference Paper
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T09:40:48Z
publishDate 2012
publisher Springer - Verlag
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-494332023-02-07T08:01:23Z Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification Dong, Hai Hussain, Farookh Khadeer Chang, Elizabeth Liu, C. Ludwig, H. Toumani, F. Yu, Q. Classification Information Discovery Learning Based Focused Ontology Online Service Advertising Online advertising has become increasingly popular among SMEs in service industries, and thousands of service advertisements are published on the Internet every day. However, there is a huge barrier between service-provider-oriented service information publishing and service-customer-oriented service information discovery, which causes that service consumers hardly retrieve the published service advertising information from the Internet. This issue is partly resulted from the ubiquitous, heterogeneous, and ambiguous service advertising information and the open and shoreless Web environment. The existing research, nevertheless, rarely focuses on this research problem. In this paper, we propose an ontology-learning-based focused crawling approach, enabling Web-crawler-based online service advertising information discovery and classification in the Web environment, by taking into account the characteristics of service advertising information. This approach integratesan ontology-based focused crawling framework, a vocabulary-based ontology learning framework, and a hybrid mathematical model for service advertising information similarity computation. 2012 Conference Paper http://hdl.handle.net/20.500.11937/49433 Springer - Verlag restricted
spellingShingle Classification
Information Discovery
Learning Based Focused
Ontology
Online Service Advertising
Dong, Hai
Hussain, Farookh Khadeer
Chang, Elizabeth
Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification
title Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification
title_full Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification
title_fullStr Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification
title_full_unstemmed Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification
title_short Ontology-Learning-Based Focused Crawling for Online Service Advertising Information Discovery and Classification
title_sort ontology-learning-based focused crawling for online service advertising information discovery and classification
topic Classification
Information Discovery
Learning Based Focused
Ontology
Online Service Advertising
url http://hdl.handle.net/20.500.11937/49433