The impact of integrated TQM and interactivity on customer retention process
Customer relationship management (CRM) and total quality management (TQM) are two significant tools that have emerged to enhance effectiveness and profitability of business entities. They are concentrated on customer satisfaction. Although TQM is compatible with the customer relationship environment...
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| Format: | Journal Article |
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Human and Sciences Publication
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/49346 |
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