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A model of brand engagement in online brand communities: Co-creating value for the brand and the community

Utilising qualitative and quantitative methods, this thesis examines customer engagement in value co-creation from a customer perspective. This thesis provides a model of brand engagement behaviours in online brand communities by taking into account co-creating value for the brand and the community....

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Bibliographic Details
Main Author:	Alotaibi, Meshaal Hamad
Format:	Thesis
Published:	Curtin University 2016
Online Access:	http://hdl.handle.net/20.500.11937/48582

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