Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context

In the current rapidly changing, complex and multi-faceted business context companies face a diverse range of challenges on a daily basis such as financial performance pressures combined with the increasing expectations from societies that companies act more responsibly with relation to social and e...

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Main Author: Naudé, Marita
Format: Journal Article
Published: Virtus Interpress 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/48315
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author Naudé, Marita
author_facet Naudé, Marita
author_sort Naudé, Marita
building Curtin Institutional Repository
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description In the current rapidly changing, complex and multi-faceted business context companies face a diverse range of challenges on a daily basis such as financial performance pressures combined with the increasing expectations from societies that companies act more responsibly with relation to social and environmental aspects. Corporate social responsibility (CSR) and Sustainable development (SD) are not new concepts and are some of the most widely recognized and used business concepts today. It seems that the implementation of both CSR and SD is needed in a modern and global business context. Although CSR and SD are regarded as different concepts, there is a clear overlap, interrelationship and interconnectedness between these concepts. It seems advantageous to at a practical level implement CSR and SD simultaneously as the tridimensional view of SD mimics the tridimensional view of CSR. It is acknowledged that although SD and CSR both include a tridimensional view and they are closely connected, there are different conceptual nuances. This paper provides an overview of the differences and similarities between CSR and SD and describes practical guidelines to implement CSR and SD simultaneously.
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spelling curtin-20.500.11937-483152017-02-28T01:40:43Z Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context Naudé, Marita Sustainable Development Corporate Social Responsibility Changing Business Context In the current rapidly changing, complex and multi-faceted business context companies face a diverse range of challenges on a daily basis such as financial performance pressures combined with the increasing expectations from societies that companies act more responsibly with relation to social and environmental aspects. Corporate social responsibility (CSR) and Sustainable development (SD) are not new concepts and are some of the most widely recognized and used business concepts today. It seems that the implementation of both CSR and SD is needed in a modern and global business context. Although CSR and SD are regarded as different concepts, there is a clear overlap, interrelationship and interconnectedness between these concepts. It seems advantageous to at a practical level implement CSR and SD simultaneously as the tridimensional view of SD mimics the tridimensional view of CSR. It is acknowledged that although SD and CSR both include a tridimensional view and they are closely connected, there are different conceptual nuances. This paper provides an overview of the differences and similarities between CSR and SD and describes practical guidelines to implement CSR and SD simultaneously. 2012 Journal Article http://hdl.handle.net/20.500.11937/48315 Virtus Interpress restricted
spellingShingle Sustainable Development
Corporate Social Responsibility
Changing Business Context
Naudé, Marita
Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context
title Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context
title_full Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context
title_fullStr Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context
title_full_unstemmed Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context
title_short Simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context
title_sort simultaneous implementation of sustainable development (sd) and corporate social responsibility (csr) within a global business context
topic Sustainable Development
Corporate Social Responsibility
Changing Business Context
url http://hdl.handle.net/20.500.11937/48315