Franchise nations : the future of the nation?

In this paper, I extend the notion of franchise nations, borrowed from Neal Stephenson’s cyberpunk novel Snow Crash (1993), in order to employ it as a device for thinking about the future of the nation. I argue the concept to be particularly well suited for such contemplation because of its sound gr...

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Main Author: Leong, Susan
Format: Journal Article
Published: Taylor and Francis 2009
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/48202
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author Leong, Susan
author_facet Leong, Susan
author_sort Leong, Susan
building Curtin Institutional Repository
collection Online Access
description In this paper, I extend the notion of franchise nations, borrowed from Neal Stephenson’s cyberpunk novel Snow Crash (1993), in order to employ it as a device for thinking about the future of the nation. I argue the concept to be particularly well suited for such contemplation because of its sound grounding in the historical intermesh of economic, political and cultural motivations intrinsic to the concept as well as lived experience of the nation. I illustrate this very briefly by casting (mainland) China as the master franchisor and the overseas Chinese as franchisees. Specifically, I discuss the media events concerning China that took place during 2008, such as the protests and counter-protests that occurred at various legs of the Olympic Torch Relay, the Sichuan earthquake of 12 May and the opening ceremony of the Beijing Olympics on 8 August, and reactions to these happenings from overseas Chinese located variously in Australia, Canada and the United States. I argue that employing the notion of franchise nations lays bare the commercial and political instrumentalism behind the promotion and courtship of diasporas by home nations but, crucially, also aids in the understanding of the reciprocal processes by which franchisees are fashioned out of these communities. Finally, I suggest that, aside from China, franchise nations may also be a useful approach for thinking about how nations like India and Singapore are expanded, exported and explained into the future.
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spelling curtin-20.500.11937-482022017-09-13T14:20:53Z Franchise nations : the future of the nation? Leong, Susan franchise nation lived experience Chinese diaspora Beijing olympics China In this paper, I extend the notion of franchise nations, borrowed from Neal Stephenson’s cyberpunk novel Snow Crash (1993), in order to employ it as a device for thinking about the future of the nation. I argue the concept to be particularly well suited for such contemplation because of its sound grounding in the historical intermesh of economic, political and cultural motivations intrinsic to the concept as well as lived experience of the nation. I illustrate this very briefly by casting (mainland) China as the master franchisor and the overseas Chinese as franchisees. Specifically, I discuss the media events concerning China that took place during 2008, such as the protests and counter-protests that occurred at various legs of the Olympic Torch Relay, the Sichuan earthquake of 12 May and the opening ceremony of the Beijing Olympics on 8 August, and reactions to these happenings from overseas Chinese located variously in Australia, Canada and the United States. I argue that employing the notion of franchise nations lays bare the commercial and political instrumentalism behind the promotion and courtship of diasporas by home nations but, crucially, also aids in the understanding of the reciprocal processes by which franchisees are fashioned out of these communities. Finally, I suggest that, aside from China, franchise nations may also be a useful approach for thinking about how nations like India and Singapore are expanded, exported and explained into the future. 2009 Journal Article http://hdl.handle.net/20.500.11937/48202 10.1080/10304310903294739 Taylor and Francis fulltext
spellingShingle franchise nation
lived experience
Chinese diaspora
Beijing olympics
China
Leong, Susan
Franchise nations : the future of the nation?
title Franchise nations : the future of the nation?
title_full Franchise nations : the future of the nation?
title_fullStr Franchise nations : the future of the nation?
title_full_unstemmed Franchise nations : the future of the nation?
title_short Franchise nations : the future of the nation?
title_sort franchise nations : the future of the nation?
topic franchise nation
lived experience
Chinese diaspora
Beijing olympics
China
url http://hdl.handle.net/20.500.11937/48202