UCOSAIS: A framework for user-centered online service advertising information search
The emergence of Internet advertising brings about an economic and efficient marketing means for small and medium enterprises in service industries. Every day, massive service advertising information is published over the Internet. Nevertheless, on the other side, service consumers find it difficult...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Springer
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/47763 |
| _version_ | 1848757923458580480 |
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| author | Dong, Hai Hussain, Farookh Khadeer Chang, Elizabeth |
| author2 | Xuemin Lin |
| author_facet | Xuemin Lin Dong, Hai Hussain, Farookh Khadeer Chang, Elizabeth |
| author_sort | Dong, Hai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The emergence of Internet advertising brings about an economic and efficient marketing means for small and medium enterprises in service industries. Every day, massive service advertising information is published over the Internet. Nevertheless, on the other side, service consumers find it difficult to quickly and precisely retrieve their desired services. This problem is partly caused by the ubiquitous, heterogeneous, and ambiguous nature of online service advertising information. In this paper, we propose a systematic framework – UCOSAIS – for online service advertising information search. Inspired by the philosophy of user centered design, this framework comprises an ontology-learning-based focused crawler for service information discovery and classification, a faceted semantic search component for service concept selection, and a user-click-based similarity computing component for service concept ranking adjustment. |
| first_indexed | 2025-11-14T09:35:48Z |
| format | Conference Paper |
| id | curtin-20.500.11937-47763 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:35:48Z |
| publishDate | 2013 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-477632023-02-13T08:01:36Z UCOSAIS: A framework for user-centered online service advertising information search Dong, Hai Hussain, Farookh Khadeer Chang, Elizabeth Xuemin Lin Yannis Manolopoulos Divesh Srivastava Guangyan Huang service discovery service search online service advertising information user-centered design The emergence of Internet advertising brings about an economic and efficient marketing means for small and medium enterprises in service industries. Every day, massive service advertising information is published over the Internet. Nevertheless, on the other side, service consumers find it difficult to quickly and precisely retrieve their desired services. This problem is partly caused by the ubiquitous, heterogeneous, and ambiguous nature of online service advertising information. In this paper, we propose a systematic framework – UCOSAIS – for online service advertising information search. Inspired by the philosophy of user centered design, this framework comprises an ontology-learning-based focused crawler for service information discovery and classification, a faceted semantic search component for service concept selection, and a user-click-based similarity computing component for service concept ranking adjustment. 2013 Conference Paper http://hdl.handle.net/20.500.11937/47763 10.1007/978-3-642-41230-1_23 Springer restricted |
| spellingShingle | service discovery service search online service advertising information user-centered design Dong, Hai Hussain, Farookh Khadeer Chang, Elizabeth UCOSAIS: A framework for user-centered online service advertising information search |
| title | UCOSAIS: A framework for user-centered online service advertising information search |
| title_full | UCOSAIS: A framework for user-centered online service advertising information search |
| title_fullStr | UCOSAIS: A framework for user-centered online service advertising information search |
| title_full_unstemmed | UCOSAIS: A framework for user-centered online service advertising information search |
| title_short | UCOSAIS: A framework for user-centered online service advertising information search |
| title_sort | ucosais: a framework for user-centered online service advertising information search |
| topic | service discovery service search online service advertising information user-centered design |
| url | http://hdl.handle.net/20.500.11937/47763 |