Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami
This paper will use a range of tourism data and a case study to examine the rates of recovery of ten source markets for the Maldives in the wake of the 2004 Indian Ocean tsunami. The market response and recovery rates for these ten markets varied significantly and the reasons for this will be explor...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
The Haworth Press
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/47708 |
| _version_ | 1848757907872546816 |
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| author | Carlsen, Jack Hughes, Michael |
| author_facet | Carlsen, Jack Hughes, Michael |
| author_sort | Carlsen, Jack |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper will use a range of tourism data and a case study to examine the rates of recovery of ten source markets for the Maldives in the wake of the 2004 Indian Ocean tsunami. The market response and recovery rates for these ten markets varied significantly and the reasons for this will be explored. It is evident that a ‘one size fits all’ marketing strategy will not in itself be sufficient to achieve acceptable rates of recovery following a disaster. The strategies, opportunities and rates of market recovery experienced in the Maldives will provide useful insights for the marketing and monitoring of other destinations that have experienced a crisis or disaster. |
| first_indexed | 2025-11-14T09:35:33Z |
| format | Journal Article |
| id | curtin-20.500.11937-47708 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:35:33Z |
| publishDate | 2007 |
| publisher | The Haworth Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-477082017-09-13T16:03:35Z Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami Carlsen, Jack Hughes, Michael This paper will use a range of tourism data and a case study to examine the rates of recovery of ten source markets for the Maldives in the wake of the 2004 Indian Ocean tsunami. The market response and recovery rates for these ten markets varied significantly and the reasons for this will be explored. It is evident that a ‘one size fits all’ marketing strategy will not in itself be sufficient to achieve acceptable rates of recovery following a disaster. The strategies, opportunities and rates of market recovery experienced in the Maldives will provide useful insights for the marketing and monitoring of other destinations that have experienced a crisis or disaster. 2007 Journal Article http://hdl.handle.net/20.500.11937/47708 10.1300/J073v23n02_11 The Haworth Press restricted |
| spellingShingle | Carlsen, Jack Hughes, Michael Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami |
| title | Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami |
| title_full | Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami |
| title_fullStr | Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami |
| title_full_unstemmed | Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami |
| title_short | Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami |
| title_sort | tourism market recovery in the maldives after the 2004 indian ocean tsunami |
| url | http://hdl.handle.net/20.500.11937/47708 |