Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective
This article investigates 4 key areas of supply chain management to identify opportunities to create value for Australian farmed barramundi. These key areas are product attributes, material flow, information flow, and relationships. This exploratory study forms the first stage of a value chain mappi...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Haworth Press
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/47541 |
| _version_ | 1848757860774707200 |
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| author | Howieson, Janet Hastings, K. Lawley, M. |
| author_facet | Howieson, Janet Hastings, K. Lawley, M. |
| author_sort | Howieson, Janet |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article investigates 4 key areas of supply chain management to identify opportunities to create value for Australian farmed barramundi. These key areas are product attributes, material flow, information flow, and relationships. This exploratory study forms the first stage of a value chain mapping study. Based on data gathered from 13 in-depth interviews, 7 with farmers and 6 with wholesalers/retailers, a preliminary map of the value chain for Australian farmed barramundi was developed. From a producer perspective, 3 key issues emerged: lack of collaboration, inconsistency of product quality, and lack of knowledge of what consumers value. Although wholesalers/retailers identify product consistency as a key issue, they further identify product dumping and the growth of imports as areas of major concern. These findings laid the foundation for strategy development at both the individual and industry level. The insights from this case highlight the value of chain analyses as a diagnostic tool for strategy development. |
| first_indexed | 2025-11-14T09:34:49Z |
| format | Journal Article |
| id | curtin-20.500.11937-47541 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:34:49Z |
| publishDate | 2013 |
| publisher | Haworth Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-475412017-09-13T14:09:29Z Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective Howieson, Janet Hastings, K. Lawley, M. seafood supply chain value chains demand chain This article investigates 4 key areas of supply chain management to identify opportunities to create value for Australian farmed barramundi. These key areas are product attributes, material flow, information flow, and relationships. This exploratory study forms the first stage of a value chain mapping study. Based on data gathered from 13 in-depth interviews, 7 with farmers and 6 with wholesalers/retailers, a preliminary map of the value chain for Australian farmed barramundi was developed. From a producer perspective, 3 key issues emerged: lack of collaboration, inconsistency of product quality, and lack of knowledge of what consumers value. Although wholesalers/retailers identify product consistency as a key issue, they further identify product dumping and the growth of imports as areas of major concern. These findings laid the foundation for strategy development at both the individual and industry level. The insights from this case highlight the value of chain analyses as a diagnostic tool for strategy development. 2013 Journal Article http://hdl.handle.net/20.500.11937/47541 10.1080/08974438.2013.728989 Haworth Press restricted |
| spellingShingle | seafood supply chain value chains demand chain Howieson, Janet Hastings, K. Lawley, M. Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective |
| title | Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective |
| title_full | Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective |
| title_fullStr | Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective |
| title_full_unstemmed | Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective |
| title_short | Creating Value in the supply Chain for Australian Farmed Barramundi: Whole of Chain Perspective |
| title_sort | creating value in the supply chain for australian farmed barramundi: whole of chain perspective |
| topic | seafood supply chain value chains demand chain |
| url | http://hdl.handle.net/20.500.11937/47541 |