Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty

This empirical study was conducted to explore the effects of intrinsic and extrinsic quality cues on different causal relationships of risk on visitors’ satisfaction and loyalty at the tourism destination level. In total, 602 samples were collected from Cox’s Bazar, Bangladesh using the six-point Li...

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Main Authors: Hossain, M.E., Quaddus, Mohammed, Shanka, Tekle
Format: Journal Article
Published: Taylor & Francis Group 2015
Online Access:http://hdl.handle.net/20.500.11937/4705
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author Hossain, M.E.
Quaddus, Mohammed
Shanka, Tekle
author_facet Hossain, M.E.
Quaddus, Mohammed
Shanka, Tekle
author_sort Hossain, M.E.
building Curtin Institutional Repository
collection Online Access
description This empirical study was conducted to explore the effects of intrinsic and extrinsic quality cues on different causal relationships of risk on visitors’ satisfaction and loyalty at the tourism destination level. In total, 602 samples were collected from Cox’s Bazar, Bangladesh using the six-point Likert Scale. The data were then analyzed using a partial least squares (PLS) based structural equation modeling (SEM) approach. The result strongly supports that quality cues have direct influence on satisfaction and satisfaction has a direct influence on loyalty. The theoretical and managerial implications are presented based on the study findings. Recommendations and future research directions are also proposed.
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institution Curtin University Malaysia
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publishDate 2015
publisher Taylor & Francis Group
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spelling curtin-20.500.11937-47052017-09-13T16:02:57Z Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty Hossain, M.E. Quaddus, Mohammed Shanka, Tekle This empirical study was conducted to explore the effects of intrinsic and extrinsic quality cues on different causal relationships of risk on visitors’ satisfaction and loyalty at the tourism destination level. In total, 602 samples were collected from Cox’s Bazar, Bangladesh using the six-point Likert Scale. The data were then analyzed using a partial least squares (PLS) based structural equation modeling (SEM) approach. The result strongly supports that quality cues have direct influence on satisfaction and satisfaction has a direct influence on loyalty. The theoretical and managerial implications are presented based on the study findings. Recommendations and future research directions are also proposed. 2015 Journal Article http://hdl.handle.net/20.500.11937/4705 10.1080/1528008X.2015.1013405 Taylor & Francis Group restricted
spellingShingle Hossain, M.E.
Quaddus, Mohammed
Shanka, Tekle
Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty
title Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty
title_full Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty
title_fullStr Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty
title_full_unstemmed Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty
title_short Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty
title_sort effects of intrinsic and extrinsic quality cues and perceived risk on visitors’ satisfaction and loyalty
url http://hdl.handle.net/20.500.11937/4705