Wine Tourist Engagement with the Winescape: Scale Development and Validation
Although the winescape has been frequently referred to in wine-related research, empirical studies that conceptualize, operationalize, and test the construct remain limited. This research sets out to develop a scale to measure the supply-related winescape attributes that influence the winery experie...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/47017 |
| _version_ | 1848757719274618880 |
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| author | Thomas, Ben Quintal, Vanessa Phau, Ian |
| author_facet | Thomas, Ben Quintal, Vanessa Phau, Ian |
| author_sort | Thomas, Ben |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Although the winescape has been frequently referred to in wine-related research, empirical studies that conceptualize, operationalize, and test the construct remain limited. This research sets out to develop a scale to measure the supply-related winescape attributes that influence the winery experience. Adopting scale development procedure by Churchill and De Vellis, five focus groups, two expert panels, and six individual studies that involved 1,537 participants were conducted at varied wineries in diverse wine regions across two different wine countries. The resultant 20-item winescape scale comprised seven attributes, namely, setting, atmospherics, wine quality, wine value, complementary product, signage, and service staff, and was reliable and valid. Theoretically and methodologically, the winescape scale addresses a critical need for an empirical measure that encapsulates the supply-related attributes of a winery. Managerially, it offers wine producers a diagnostic tool to evaluate their winescape, guiding their positioning and service operations in the marketplace. |
| first_indexed | 2025-11-14T09:32:34Z |
| format | Journal Article |
| id | curtin-20.500.11937-47017 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:32:34Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-470172020-07-24T01:21:32Z Wine Tourist Engagement with the Winescape: Scale Development and Validation Thomas, Ben Quintal, Vanessa Phau, Ian Although the winescape has been frequently referred to in wine-related research, empirical studies that conceptualize, operationalize, and test the construct remain limited. This research sets out to develop a scale to measure the supply-related winescape attributes that influence the winery experience. Adopting scale development procedure by Churchill and De Vellis, five focus groups, two expert panels, and six individual studies that involved 1,537 participants were conducted at varied wineries in diverse wine regions across two different wine countries. The resultant 20-item winescape scale comprised seven attributes, namely, setting, atmospherics, wine quality, wine value, complementary product, signage, and service staff, and was reliable and valid. Theoretically and methodologically, the winescape scale addresses a critical need for an empirical measure that encapsulates the supply-related attributes of a winery. Managerially, it offers wine producers a diagnostic tool to evaluate their winescape, guiding their positioning and service operations in the marketplace. 2018 Journal Article http://hdl.handle.net/20.500.11937/47017 10.1177/1096348016640583 restricted |
| spellingShingle | Thomas, Ben Quintal, Vanessa Phau, Ian Wine Tourist Engagement with the Winescape: Scale Development and Validation |
| title | Wine Tourist Engagement with the Winescape: Scale Development and Validation |
| title_full | Wine Tourist Engagement with the Winescape: Scale Development and Validation |
| title_fullStr | Wine Tourist Engagement with the Winescape: Scale Development and Validation |
| title_full_unstemmed | Wine Tourist Engagement with the Winescape: Scale Development and Validation |
| title_short | Wine Tourist Engagement with the Winescape: Scale Development and Validation |
| title_sort | wine tourist engagement with the winescape: scale development and validation |
| url | http://hdl.handle.net/20.500.11937/47017 |