Tim O'Reilly and Web 2.0: The economics of memetic liberty and control

This paper presents an account of the role of Tim O'Reilly, both as an individual and as a corporate entity (O'Reilly Group), in the creation, spread and use of the concept of Web 2.0. It demonstrates that, whatever Web 2.0's current uses to describe variously the technologies, politi...

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Main Author: Allen, Matthew
Format: Journal Article
Published: Informit / RMIT University, School of Media and Communication 2009
Subjects:
Online Access:http://search.informit.com.au/documentSummary;dn=942648683290831;res=IELHSS
http://hdl.handle.net/20.500.11937/47002
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author Allen, Matthew
author_facet Allen, Matthew
author_sort Allen, Matthew
building Curtin Institutional Repository
collection Online Access
description This paper presents an account of the role of Tim O'Reilly, both as an individual and as a corporate entity (O'Reilly Group), in the creation, spread and use of the concept of Web 2.0. It demonstrates that, whatever Web 2.0's current uses to describe variously the technologies, politics, commerce or social meaning of the Internet, it originates as a deliberately open signifier of novel and potential Internet development in the mid-2000s. The paper argues that O'Reilly has promoted the diversity of the term's meanings and uses - celebrating textual liberties - but has also emphasised the special role that O'Reilly plays in providing the authoritative definition of that term. In essence, O'Reilly profits from this 'control' of the idea of Web 2.0 but that, to enjoy that control O'Reilly must also allow differences in meaning. The paper concludes by suggesting that Web 2.0 therefore signifies a new kind of economics that brings together freedom and control in a new way.
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spelling curtin-20.500.11937-470022017-02-27T14:43:15Z Tim O'Reilly and Web 2.0: The economics of memetic liberty and control Allen, Matthew Web 2.0 New Media online economics Internet Studies This paper presents an account of the role of Tim O'Reilly, both as an individual and as a corporate entity (O'Reilly Group), in the creation, spread and use of the concept of Web 2.0. It demonstrates that, whatever Web 2.0's current uses to describe variously the technologies, politics, commerce or social meaning of the Internet, it originates as a deliberately open signifier of novel and potential Internet development in the mid-2000s. The paper argues that O'Reilly has promoted the diversity of the term's meanings and uses - celebrating textual liberties - but has also emphasised the special role that O'Reilly plays in providing the authoritative definition of that term. In essence, O'Reilly profits from this 'control' of the idea of Web 2.0 but that, to enjoy that control O'Reilly must also allow differences in meaning. The paper concludes by suggesting that Web 2.0 therefore signifies a new kind of economics that brings together freedom and control in a new way. 2009 Journal Article http://hdl.handle.net/20.500.11937/47002 http://search.informit.com.au/documentSummary;dn=942648683290831;res=IELHSS Informit / RMIT University, School of Media and Communication fulltext
spellingShingle Web 2.0
New Media
online economics
Internet Studies
Allen, Matthew
Tim O'Reilly and Web 2.0: The economics of memetic liberty and control
title Tim O'Reilly and Web 2.0: The economics of memetic liberty and control
title_full Tim O'Reilly and Web 2.0: The economics of memetic liberty and control
title_fullStr Tim O'Reilly and Web 2.0: The economics of memetic liberty and control
title_full_unstemmed Tim O'Reilly and Web 2.0: The economics of memetic liberty and control
title_short Tim O'Reilly and Web 2.0: The economics of memetic liberty and control
title_sort tim o'reilly and web 2.0: the economics of memetic liberty and control
topic Web 2.0
New Media
online economics
Internet Studies
url http://search.informit.com.au/documentSummary;dn=942648683290831;res=IELHSS
http://hdl.handle.net/20.500.11937/47002